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ASIA-PACIFIC: Mobile ads with duration of less than a second can be effective in driving brand awareness, brand consideration, key message recall and purchase intent, according to research by Facebook.

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GLOBAL: Gen Z consumers may be more focused on digital media consumption than their elders, but new research indicates they are consistently more positive about traditional media ad formats than standard digital alternatives.

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LONDON: The Grand Prix and Special Awards winners of the inaugural Warc Media Awards will be announced at a free event in London on February 9th, where judges will explain how they reached their decisions and the winners themselves will share their ...

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LAS VEGAS: Fiat Chrysler, the automaker, believes that "smart is the new sexy" when it comes to building vehicles which will successfully attract millennial consumers.

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LAS VEGAS: Facebook, the social media giant, is reported to be working with publishers to develop a new social video ad format that promises to deliver brands opportunities similar to television.

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NEW DELHI: The number of Indian consumers shopping online is predicted to leap by 45% in 2017 as a combination of factors accelerate the advance of the e-commerce industry.

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NEW YORK: PepsiCo faces significant innovation challenges ranging across every aspect of its business, from manufacturing to distribution to marketing, according to two of the snack food giant's top executives.

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MELBOURNE: Marketers may find the concept of artificial intelligence (AI) daunting in terms of understanding the technology and the investment required, but a leading innovation executive believes 2017 will be the year when AI will take off.

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WASHINGTON DC: The US Army has given notice of its requirement for an advertising agency to give full-service support to a nationwide campaign focused primarily on recruitment and retention.

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SAN FRANCISCO: Amazon dominated the US holiday shopping season once again in 2016, according to a new study that found the e-commerce giant generated about ten times more online revenue than its nearest rival.

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BOCA RATON, FL: Microsoft, the technology giant, is effectively leveraging its international scale to translate research data into tangible insights at rapid speed.

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BANGKOK/SINGAPORE: Thailand and Indonesia lead across six Southeast Asian markets when it comes to e-commerce growth, according to a study of online searches conducted on the Priceza price comparison platform.

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LONDON: Brand strategy needs "rebooting" for the digital age, according to an industry figure whose research indicates the discipline is being neglected by senior marketers trying to keep abreast of the latest digital developments.

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LONDON: High street sales in the UK fell in December for the fourth consecutive year despite a "stellar performance" in the week leading up to Christmas Day, the latest industry figures have shown.

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NEW DELHI: Patanjali, recently named as India's most disruptive FMCG brand, is setting its sights on wrestling fans as it becomes the title sponsor for the next two seasons of the Pro Wrestling League (PWL).

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LONDON/NEW YORK: Six in ten Americans are moving away from 'Big Food', but marketers need to avoid making blanket assumptions about people's eating and purchasing behaviours and understand the different motivations that drive particular groups, ...

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BEIJING: Advertisers in China plan to increase their digital marketing expenditure by 17% on average in the coming year, according to a new survey which also highlights the growing importance of marketing automation.

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LONDON: A greater proportion of the UK government's marketing efforts will be directed abroad in the year ahead as it looks to reassure investors in the wake of last June's vote to leave the European Union.

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LONDON: Digital sales of games, music and, for the first time, video are running ahead of physical sales in the UK according to new figures from the Entertainment Retailers Association (ERA).

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NEW YORK: The legal cannabis market in the US and Canada was worth some $6.7bn in 2016 and growing rapidly with associated marketing spend following a similar trajectory.

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NEW YORK: Older consumers demonstrate a clear preference for rational, rather than emotional, marketing appeals, according to a study published in the Journal of Advertising Research (JAR).

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LONDON: The National Football League (NFL) has hosted regular season games in London since 2007, but now the organisation wants to ramp up its presence in the British capital by creating a sustainable fanbase.

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LONDON: A third of consumers around the world now say they actively choose to buy from brands they consider to be doing environmental or social good, a new survey from Unilever has revealed.

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SHENZHEN: Alibaba, the Chinese e-commerce giant, is taking legal action against two vendors who it claims sold counterfeit Swarovski watches on its Taobao online marketplace.

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HONG KONG: Oppo, the Chinese electronics firm, is a relatively late entrant into the fiercely competitive Asian smartphone market, yet it is rapidly building market share as it eschews an online strategy in favour of offline customer service and ...