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News

MOUNTAIN VIEW, CA: Google, the internet giant, has announced that it is bringing the buying of television advertising into its ad tech platform to enable advertisers to run their video campaigns more easily and effectively.

News

GLOBAL: The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV ...

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Article

This report analyses the world's best marketing campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

News

SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.

News

LONDON: The Guardian has joined The New York Times in deciding not to publish stories via Facebook Instant Articles just weeks after its chief executive said the platform's reach was worth it even if the financial returns were "woeful".

News

BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.

News

NEW YORK: Marketers may have to double their failure rate in order to consistently achieve meaningful innovation in an increasingly complex marketplace, a leading executive from Unilever has argued.

Opinion

TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.

News

BEIJING: China's middle class is younger than that of other countries, with most relying exclusively on salaries generated in a few key sectors, according to new research.

News

NEW YORK: Merck, the pharma group, is pushing ahead into digital marketing despite the challenges of tight regulation and the need to transform long-standing mindsets.

News

SYDNEY: A blanket ban on gambling ads during live sports broadcasts is reportedly going to be considered by the Australian government this week, but new data suggests the move could cost TV networks more than $135m in lost revenue.

Article

This event report explores Cambridge Analytica's program of research, data analytics and digital marketing during the 2016 US Presidential election.

News

LOS ANGELES: Accenture Interactive, the digital marketing services group, believes the traditional relationship between clients and agencies is "out of date", offering opportunities for consultancies to expand their presence in this space.

News

LONDON: Pay TV providers are well aware of the threat posed by pirated TV streaming services, but their concern is likely to grow after a new survey found that almost 10% of UK consumers already have access to such platforms.

Article

This paper attempts to address a major challenge for global marketers – how they can effectively localise their brands and resonate across different cultures.

News

WASHINGTON DC: Celebrities and other influencers who post content on Instagram have been warned by US regulators that they must fully reveal their relationship when they promote products on behalf of brands.

News

LONDON/BRUSSELS: TV advertisers can identify the most relevant aspects of campaign impact and work more closely with media and creative agencies to improve effectiveness by using an ad impact model, according to an industry figure.

News

SINGAPORE: Although Amazon has delayed plans to enter the Southeast Asia region, local e-commerce firm Lazada has announced a partnership with two US companies, Netflix and Uber, to offer a membership package similar to Amazon's.

News

HO CHI MINH CITY: Two American brands, Maybelline and Ponds, are the most favoured cosmetic brands among Vietnamese women, according to a new study.

News

SYDNEY: Amazon, the e-commerce giant, has said it will expand its offering in Australia to include retail services with "low prices, vast selection, and fast delivery" later this year.

News

NEW YORK: Electrophysiological research methods can help marketers more deeply understand consumers' emotional responses but will require further study going forwards, a paper in the Journal of Advertising Research (JAR) has argued.

News

MOUNTAIN VIEW, CA: Google may introduce an ad-blocking feature to its Chrome web browser within the next few weeks, according to reports.

News

MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...

Article

This paper explores how to create successful branded content, using the example of multinational retailer Wal-Mart which created branded entertainment films for its sponsorship of the Academy Awards in the United States.