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News

CINCINNATI: Procter & Gamble, the FMCG giant, saw its net sales fall 1% year-on-year in Q3 2017 and has reacted by announcing plans to cut its marketing spend by $2bn over five years along with other substantial savings.

News

LONDON: Marketing activity in Europe reached an all-time high in April, according to the latest Global Marketing Index (GMI), which also recorded encouraging growth in the Americas and Asia-Pacific.

News

WASHINGTON DC: At a time when trust and transparency in digital advertising is a major issue for the industry, comScore has responded by offering viewability metrics to clients for free.

News

BRUSSELS: Video advertisers in Europe are choosing three main formats for their campaigns and PC/desktop continues to be the most popular device for serving video ads, a new report has revealed.

News

NEW YORK: Marketers are typically given a secondary role when otherwise consumer-centric firms suffer data breaches, meaning the response to such crises often does further harm to brand reputation, a new paper in the Journal of Advertising Research ...

News

SINGAPORE: China already has the world's largest online grocery market in terms of value, but a new report expects this to double by 2020 on the back of increased smartphone usage, shifting demographics and more focused investment by retailers.

News

SINGAPORE: Content marketing and local influencers have helped start-up Grab successfully launch a new ride-sharing service, according to its head of marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This article summarises the results of the Global Marketing Index (GMI) for April 2017, when the Americas registered increased marketing activity for the first time since September 2016, rising to 50.2.

News

GLOBAL: An innovation for the LandCruiser 4x4 vehicle by Toyota, the Japanese car manufacturer, bringing emergency communications to the Australian outback, has won the Grand Prix in the 2017 WARC Innovation Awards.

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

News

NEW YORK: Mobile claimed more than half of digital advertising expenditure in the US last year, according to new figures from the Interactive Advertising Bureau (IAB).

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as Arm & Hammer, Spinbrush and Nair.

News

NEW YORK: Microsoft, the technology giant, is tapping a bespoke digital pre-testing tool which helps ensure its advertising on this channel engages consumers and improves over time.

Opinion

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.

Article

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

News

MOUNTAIN VIEW, CALIF: Brands risk endangering reputation and consumer trust if they fail to adopt stronger methods to protect consumer identities, as two thirds of UK and US consumers are concerned about how brands use their personal data, a new ...

News

TORONTO: Two thirds of big brands will increase online adspend in 2017-18 despite growing concerns around performance metrics and viewability, a new report finds.

News

LONDON: John Lewis has become feted for its Christmas advertising campaigns but the retailer has also observed that the festive period signals longer term shifts in behaviour, including increased use of smartphones for shopping online.

News

NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.

Article

This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

News

SYDNEY: Video advertising viewability has, for the first time, overtaken display advertising in Australia, new figures show, but the industry is still a long way from solving the problem.

News

CAMBRIDGE, MA: Online retailers can boost conversion rates by delivering faster page load times and differences of even a few milliseconds can affect outcomes, new research suggests.

News

SEOUL: As China and Japan prepare for an extended holiday period next week, Korea's tourism and retail sectors are bracing for a downturn.

News

SINGAPORE: Digital transformation remains very much a work in progress for companies across Asia Pacific, according to new research which suggests that only around 17% are delivering a genuinely new digital experience.