GLOBAL: What constitutes fair terms of trade continues to be a bone of contention for media agencies and advertisers with both sides likely to regard current terms as being less than mutually beneficial.
Michael J. McDermott, ANA Magazine, August 2016, pp. 4-9
This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.
Laurence Boschetto, ANA Magazine, February 2006, pp. 26-27
Procurement departments are playing an increasingly important role in the selection of advertising agencies, as well as in influencing media planning and buying - meaning that agencies now have to display both their creative and financial prowess.
J. Francisco Escobar, ANA Magazine, May 2001
This is the story of how a major high-tec advertiser restructured a fragmented agency relationship and, with continued stewardship by Global Procurement, has managed the evolution to a true working relationship.