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News

GLOBAL: What constitutes fair terms of trade continues to be a bone of contention for media agencies and advertisers with both sides likely to regard current terms as being less than mutually beneficial.

Article

This event report outlines how General Mills, the fast-moving consumer goods group, is transforming its model of agency remuneration.

Article

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

Article

This event report outlines how The Kraft Heinz Company is using reverse auctions to procure various marketing services.

Article

This event report outlines the challenges facing many agencies when it comes to adapting to the new era of marketing, as outlined by Brad Jakeman, President/Global Beverage Group at PepsiCo.

Article

This event report explains how Microsoft transformed the efficiency and effectiveness of its market research function by pursuing a more holistic strategy.

Article

This article argues that science-driven creative can help agencies address the lack of valued differentiation and consequent loss of price-setting discretion.

Article

This article sets out research findings that suggest the relationship between American marketing and procurement departments is improving.

Article

In this interview, Hans Melotte, chief procurement officer from Johnson & Johnson, shares his thoughts on the evolving role of procurement at the company and also discusses how it is measured.

Research Paper

In her editorial, Louise Cretton argues in favour of procurement in the area of market research, which at present is in its infancy.

Article

Procurement departments are playing an increasingly important role in the selection of advertising agencies, as well as in influencing media planning and buying - meaning that agencies now have to display both their creative and financial prowess.

Article

Discusses the increasing involvement of advertisers' procurement and strategic sourcing departments in producing advertising.

Article

The principles of `procurement’ have evolved from being a set of purchasing techniques to being an integral part of business management in which value is increased and waste avoided.

Article

Details the curious relationship between marketing and procurement; arguing procurement is here to stay; outlining good and bad usage, and procurement trends.

Article

Paul Sherman, founder of Broaden, a purchasing strategy consultancy, believes the role of the procurement officer in negotiating agency remuneration is here to stay.

Article

This paper definines consumer insight and brand strategy as the two prongs that underpin marketing today.

Article

This is the story of how a major high-tec advertiser restructured a fragmented agency relationship and, with continued stewardship by Global Procurement, has managed the evolution to a true working relationship.

Article

The head of procurement (purchasing) at Boots describes his department's role, with particular reference to media buying as an example of purchasing which is of strategic importance to the business.