Get a demo Do I subscribe? News sign-up

Working with agencies

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

676 results found
Sort by

Opinion

Recent issues around media transparency, fake ads and brand safety issues have put a strain on client-agency relationships.

Article

This event report addresses the growing battle for marketing dollars taking place between agencies and consultancies.

Article

This article examines how agencies seem to be in a race to the bottom, to provide services at ever lower price points - without, they promise, compromising on any of the other aspects of quality or speed.

News

LOS ANGELES: Marc Pritchard, one of the most powerful - and influential - voices in global marketing, insists that advertising agencies must reduce complexity, increase transparency and "step up on brand safety" in order to repair the breakdown of ...

Article

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

Article

The article explains how Motorola, a telecommunications manufacturer, used programmatic to grow brand awareness when launching its new Moto Z phone product in the US.

News

LONDON: The adtech industry, already under fire over brand safety, faces a battle on a new front as the Guardian has begun legal proceedings against Rubicon Project "for the recovery of non-disclosed buyer fees in relation of Guardian inventory".

News

LONDON: Digital advertising and its patchy track record on ad placement and transparency has become a hot topic among advertisers recently, but there are a series of questions that clients can ask of their agencies or suppliers to tackle any ...

News

LONDON: With the media landscape becoming ever more complex, brands face difficult choices over whether to go in-house or continue to rely on outside agencies.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

LONDON: A growing need for agility and ongoing concerns about data confidentiality and transparency are motivating a significant proportion of UK advertisers to find in-house and on-site solutions for their marketing strategies, a new study has ...

Research Paper

Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns.

Article

This paper discusses how best to manage agencies from a client's point of view; including an overview of relationship models, and recommendations on effectively managing outsourced communications.

News

LONDON: Accenture, the global professional services firm, is working on helping its clients set up their own in-house, digital media-buying capabilities in a move that will be seen as a threat to media agencies.

Opinion

With the backdrop of its 100 th anniversary, the 4A's (American Association of Advertising Agencies) has opened its files of history to provide a series of informational nuggets that, in part, articulate the history of not just the venerated trade organization but the industry it represents as well.

News

LONDON: An estimated 25,234 individuals were employed in member agencies of the Institute of Practitioners in Advertising (IPA) in 2016, up 6.6% year-on-year from 23,662 from 2015, the trade body has reported.

Article

This event report outlines how brands, publishers and agencies are responding to the problem of media rebates - and what steps still need to be taken.

Article

The article explores how the Australian advertising industry is tackling ongoing challenges around transparency.

News

GLOBAL: Clients need to commit time, effort and forethought to defining the parameters of what they want their agencies to achieve, an industry figure has argued in a Warc Best Practice paper.

News

LONDON: Some 12% of agency staff in 2016 came from a black, Asian or minority ethnic (BAME) background, according to the Institute of Practitioners in Advertising (IPA), which called on agencies to do more to improve their ethnic diversity targets.

Opinion

Tom Goodwin, Head of Innovation at Zenith, speaking at a recent NewsCred event, noted that as the media and technological landscape evolves, consumers are no longer actively searching out content; in a "post-digital age", he said, content will increasingly come to consumers.

Article

Brief writing is a core discipline that obliges the author to specify exactly what is required and expected in a compelling way, and affords a reference point against which to judge any outcome.

Opinion

Far too often agencies are advising their clients to stand up for a clear bold positioning without listening to their own advice, argues Mark Hadfield from iris.

Article

This article tells the story of the growing number of creative agencies that are refusing to offer creative speculation when pitching for new business.

Opinion

From the outside, performance marketing can appear to be a complex beast, however, this doesn't have to be the case.