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SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.

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WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.

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NEW YORK: The frequency of using a particular type of media seemingly increases consumers’ trust in advertising through that channel, according to new research published in the Journal of Advertising Research (JAR).

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NEW YORK: More US consumers plan to shop online this year, but that won’t necessarily extend to Black Friday or other traditional holiday shopping events, a new survey has revealed.

Article

HP Inc. faced a distinctive brand challenge as half of the former Hewlett-Packard, a company which split in two in late 2015.

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LOS ANGELES: Carhartt, the workwear and apparel manufacturer, has found user-generated content to be an extremely effective tool in building its brand and encouraging purchases.

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SAN FRANCISCO: Facebook has acquired tbh, a teen-focused polling app that allows users to send anonymous compliments to each other, for a sum reported to be less than $100m.

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ORLANDO, FL: Clorox, the cleaning brand, successfully managed to overcome a case of “short-termitis” by taking a more human-centric, and purpose-driven, approach to marketing.

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NEW YORK: American consumers are growing increasingly aware of just how much of their personal data is being collected by brands, sparking concerns among many about just how much of their online activity is being monitored, according to a new ...

Article

Carhartt, the apparel company, has put user-generated content at the heart of its online marketing, as well as leveraging this material for a range of other strategic purposes.

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LOS ANGELES, CA: Snap, the camera and app company, is partnering with NBCUniversal in a sign of the Snapchat owner’s seriousness about original content and willingness to ride out the threat from Facebook.

Case Study

The Danish Socialist Party (SF), a Danish political party, reversed its decreasing memberships by using Donald Trump as the focus for its campaign to relate to millennials and show adversity to right-wing populism in Denmark, Spain and the UK.

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NEW YORK: Target, the retailer, is exploring the potential of visual search to enhance the shopper experience through a tie-up with Pinterest, the social media platform.

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NEW YORK: Ownership may be going out of fashion, as a brand set up eight years ago to rent out formal women’s wear now eyes more customers, and is trialling a method of encouraging consumers to use rented clothes more often.

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MENLO PARK, CA: Facebook is performing a beta test of an enhanced version of its Audience Insights API, which will allow brands to study users’ posts and comments with a view to giving advertisers greater insights.

Article

Target, the retailer, believes that visual search offers a powerful way to encourage product discovery and enhance the shopper experience.

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SAN FRANCISCO: Users of Facebook can now use its app to order food from a wide range of restaurant chains for either takeaway or delivery, the company announced on Friday.

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NEW YORK: Japanese carmaker Toyota has been advertising its new Camry model in the US around the theme of “Sensations”, but some viewers may have missed that there are at least four versions with each one aimed at different ethnicities.

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NEW YORK: Walmart, the retail giant, is leveraging digital tools and solutions to help people save time, having learned this outcome is even more important to many consumers than saving money alone.

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NEW YORK: It will be no surprise to marketers that consumers like receiving products and services at no cost, but a new examination of free and paid-for apps has found that pricing in the mobile ecosystem can yield counter-intuitive results.

Article

Walmart, the world’s biggest retailer, is adapting its business to make sure it can compete at the highest level in the online and offline worlds alike.

News

MINNEAPOLIS: Almost half (47%) of American teenagers regard Snapchat as their favourite social media platform, or almost twice as many as those who prefer Instagram (24%), a new survey has revealed.

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NEW YORK: Almost two-thirds (63%) of brands in North America who currently advertise on Amazon are planning to increase their budgets dedicated to the e-commerce platform over the next 12 months.

Case Study

Barbie, a children's doll brand, reversed years of global sales' decline by using a multiplatform campaign paired with a new product launch.

News

ORLANDO, FL: Amazon, the e-commerce giant, could soon become a truly major player in the advertising ecosystem, according to Kristin Lemkau, CMO of JPMorgan Chase & Co.