Get a demo Do I subscribe? News sign-up

United States

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

11,025 results found
Sort by

Article

This event report outlines analysis conducted by Nielsen, the research firm, into what drives effectiveness among the top-performing Super Bowl ads.

News

NEW YORK: T Brand Studio, the internal content marketing agency at the New York Times, could assume external media planning and buying for brands, according to a senior executive.

News

SAN FRANCISCO: Email remains a hugely effective tool to engage, at scale, with consumers in a personalized way, new research shows, with millennials, in particular, far more likely to take action on a relevant email than any other age group.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

News

NEW YORK: Mobile email opens have nearly doubled over the past five years and more than half of emails are now opened on mobile devices, according to new research.

Article

This event report outlines why US marketers must pay attention to the forthcoming General Data Privacy Regulation (GDPR) and ePrivacy Regulation in the European Union (EU).

News

CAMBRIDGE, MA: Chief marketing officers tend not to last very long in their roles and one reason they have the highest turnover of any boardroom position is that their job is often badly designed, two academics have argued.

News

BOSTON: Banks around the world are having to restructure their operations in order to provide customers with the service they expect across both physical and digital channels, a new report suggests.

Article

This event report outlines how Watson, IBM's cognitive-computing platform, can help enhance various aspects of marketing.

News

NEW YORK: Both Apple and Android are set to introduce changes to their policies around the gathering of location data via their mobile operating systems which have the potential to affect mobile marketers.

News

WASHINGTON DC: Retailers in the US will be encouraged to learn that back-to-college spending is expected to reach an all-time high of $54.1bn this year, while back-to-school spending is forecast to reach $29.5bn.

News

NEW YORK: A significant number of online publishers have decided to cut the number of ads served on their websites in order to enhance the user experience, yet they've found the policy hasn't hit their revenues.

Article

This article outlines how Aditya Birla Group, the conglomerate, drove a customer-centric transformation in its strategy.

Article

This article examines the number of active ad-blocking software users, finding it went up 25% year on year to 616m worldwide in 2017, of which 62% (380m) were mobile web users.

Article

This article presents the advances in neuroscience that show what creates stand-out in people's minds and how these can be applied to the design of products, packaging and advertising.

News

SEATTLE: Amazon, in an effort to keep up with rivals, is considering allowing third-party skills developers to access transcripts from Alexa-powered devices, according to reporting by The Information.

News

NEW YORK: Creating “captivating and compelling” experiences is a more potent way for brands to achieve viral effects for online games than offering incentives for sharing, according to a study published in the Journal of Advertising ...

News

NEW YORK: Accenture Interactive has acquired digital optimization company, Clearhead, in a move that promises to supply clients with a platform for continuous test-and-learn, and an opportunity to compete with agile digital native businesses.

News

SAN JOSE, CA: Many marketers are struggling to adapt their content for different media destinations and geographical locations, according to research from the CMO Council, the executive network.

News

NEW YORK: Rising standards of creativity have increased the importance of media strategy for brands that run TV ads, according to research from CBS Vision and Nielsen Catalina Solutions.

Article

This article, which is based on research by the CMO Council, outlines the challenges facing brands as they seek to adapt their marketing for audiences in different geographies and across a diverse slate of media channels.

News

NEW YORK: Use of personal assistant apps on mobile devices is, at best, stagnating, and, at worst, decreasing, as US consumers appear to begin favouring standalone devices such as Google's Home or Amazon's Echo to complete everyday tasks.

News

ATLANTA: There has been a sharp increase in the number of "tobacco incidents" in top-grossing movies over the past six years, according to a new study which calls for films depicting smoking to be re-rated to protect younger viewers.

Article

This event report details some of the findings from research conducted by CBS Vision, a research company, and Nielsen Catalina Solutions, a measurement company, into the relative impact of creativity and media placement.

News

NEW YORK: PepsiCo, the fast-moving consumer goods manufacturer, gained new insights into the impact of digital campaigns through working with research firm IRI on a project that delivered results at speed.