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TV effectiveness

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Case Study

Ancestry, a heritage family tree site, launched a branding campaign in the US aimed to drive conversion to their site.

Case Study

Fast food chain McDonald's revitalised its yearly Monopoly contest in the UK market.

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Telecom operator du ran a campaign in the UAE to raise awareness about oversharing personal information on social media.

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UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

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Fiat Egea, the car brand, used a partnership with TV series İçerde and an interactive second screen experience to support its brand positioning.

News

SYDNEY: In focusing on the television versus online debate, marketers are in danger of neglecting less glamorous media choices that consumers find genuinely useful in making purchase decisions, new research suggests.

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PEDIGREE, a pet food brand, increased its sales and dog adoptions by creating the 'PEDIGREE Child Replacement Program', which targeted the parents of children who have left home in New Zealand.

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Procter & Gamble created a Super Bowl TV and social media campaign in 2017 to mesh seamlessly with live game commentary and convince viewers to buy Tide detergent.

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Germ-prevention brand Dettol used a multichannel approach to grow sales of anti-bacterial handwash in India.

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TNT, a mobile network, increased revenue with two social media videos by focusing on service in a price-led Philippines market.

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Coca-Cola, the beverage brand, increased in-home consumption by challenging cultural norms in India with a TV ad.

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Star Sports, the Indian broadcaster, built interest the Kabaddi World Cup, a traditional Indian sport, by using social media, content and influencers.

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Digital wallet Paytm used a multimedia campaign to change behaviours and become the leading digital payment platform in India.

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Cadbury's chocolate bar 5star rebooted its "getting lost" brand motif through TV, digital and outdoor to appeal to youth and boost sales in India.

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Confectionery brand Doublemint used a multimedia approach to relaunch the brand in India.

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Kraft Heinz's chilli sauce brand, Sambal ABC, grew market share in Indonesia with an integrated multimedia campaign.

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The Bill and Melinda Gates Foundation used a multimedia campaign to tackle the problem of open defecation in India.

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Confectionery brand Alpenliebe used a TV, print and digital strategy to introduce a price hike in India.

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Beer brand Tiger used TV print and OOH to build awareness of its Street Football Festival and boost sales in Cambodia.

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Shopping site ShopClues used a multichannel approach to change the online shopping habits of customers in Tier 2 and 3 cities in India.

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Juzt Jelly, a confectionery brand, increased sales in India by expanding its target market to include adults as well as children.

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Fast-food brand McDonald's used a multichannel approach to reconnect with young adults in Hong Kong, by offering a nostalgia trip.

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Condiment brand Lady's Choice, used a TV campaign pushing the idea of reunions to boost Christmas sales of its mayonnaise in the Philippines.

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Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

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Local services search engine Sulekha used a multichannel strategy to relaunch itself in India.