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News

BOSTON: Online consumer reviews inevitably include some that are negative and potentially damaging to a brand’s reputation, but new research has found that a swift response from management can actually boost average online ratings.

Case Study

Fischer, the biggest travel agency in the Czech Republic, explored whether tourists' main motivation for spending money on vacation is buying into local cuisine by launching an email campaign, offering them local culinary specialities .

Case Study

Virgin Holidays, a tour operator, redesigned its communications in the UK by using progress trackers and bespoke gifs to add excitement and reduce stress in the holiday booking process.

Case Study

Travel company Thomas Cook used a multichannel approach to create a new market segment by targeting older travellers in India.

Case Study

Travel brand Contiki involved local young people with a love for travel to engage Kiwi millennials and drive up sales leads across New Zealand.
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News

HONG KONG: The preferences and behaviours of Chinese travellers overseas continue to evolve as new research shows them becoming more adventurous in their choice of destination and accommodation.

Article

This event report considers the evolution of Contiki's content marketing strategy as the travel firm tackled the challenges of category disruption.

Case Study

This case study explains how the Danish travel agent Spies Travel used a provocative online film and PR to increase sales.

Article

This event report explores how Voyage Prive, a flash-sale holiday site, has utilised a learning exercise in order to match advertising images of holidays with people's personal vacation preferences.

Article

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Article

This Company Profile from Euromonitor provides key details and analysis of Thomas Cook Group Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the travel market.

Article

This event report addresses how Hotwire, the travel website owned by Expedia, has boosted its performance on mobile.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Case Study

This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.

Case Study

This case study describes how Butlin's, a heritage holiday company in the UK, created new packages to attract fresh clients and accelerate growth.

Case Study

This case study shows how Spies Travel, a package holidays brand, increased its sales by using funny ads highlighting Danish birth rates.

Case Study

This case study shows how Yatra, an online travel agency service (OTA), increased sales by shifting its campaign focus away from discounts and towards engaging new audiences in India.

Case Study

This case study describes how PayPal and Airbnb incentivised its global consumers to book an Airbnb using PayPal during the holiday season with a $50 off coupon.

Case Study

This case study describes how Expedia, a US parent company to a number of online travel brands, shows the transformative power of travel with a powerful VR/Content marketing campaign.

Article

This article explores how Airbnb, Booking.com and Skyscanner improve customer experience across digital, mobile and frontline platforms, and provides tips for travel brands on effective CX.

Case Study

This case study describes how Spies Travels, a traditional 60-year-old travel agency from Denmark, safeguarded its future with a provocative content campaign.

Case Study

This case study shows how Royal Caribbean International, a cruise company, used a brand new #ComeSeekLive campaign to attract a new audience and grow their business in the United States.

Article

This event report outlines how Booking.com, the travel website, tapped into the passions of would-be travellers to help build its brand.