NEW DELHI: Spiritual tourism is becoming a major growth area of the Indian travel market with more Indians opting to go on pilgrimage to popular religious cities, such as Varanasi in Uttar Pradesh and Puri in Odisha, a new report has revealed.
Brooke Hemphill, Event Reports, Programmatic Summit, March 2018
Tourism Australia’s viral campaign ‘Dundee’ aired at the Superbowl, but the ongoing benefits of the campaign have been through heavy programmatic spend, customer journey mapping and consumer data analysis.
Do you remember writing a thesis and feeling slightly upset as you start to realise that no one will ever read it besides your professors, or at best, your parents? Students should receive the recognition they deserve for their hard work – other than just the grade at the end of the academic year.
WASHINGTON DC/MUMBAI: The Trump administration’s executive order that prohibits entry to citizens from a number of predominantly Muslim nations sparked controversy around the world, but it does not appear to have deterred tourists from South ...
BALI: The administration of the Indonesian island of Bali has accused competitor regions and countries of disseminating hoaxes about the danger of volcanic activity on Mount Agung in order to benefit from the island’s recent troubles.
AUCKLAND: New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a focus on developing a more inclusive national masterbrand.
European Association of Communications Agencies, Gold and Silver, 2017
The Swedish Tourist Association (STF), a tourism promoter, used a phone app to connect with younger Swedes and convince them to join the STF by creating a worldwide phone number for them to promote Sweden.
European Association of Communications Agencies, Silver, 2017
VisitBrussels, the tourism office of Brussels, transformed the perception of Brussels across Europe by launching a campaign that connected Brussels locals with the rest of Europe to give them an accurate picture of the country.
SHANGHAI: Destinations in Asia remained the most popular for Chinese tourists during last week’s Golden Week holiday, but there is growing evidence that more travellers are seeking out holidays in new and sometimes surprising locations.
Matilda Ruffle and Phil Teer, Account Planning Group - (UK), 2017
Center Parcs, a European network of holiday villages, used planning to articulate an emotional positioning, which transformed perceptions of Center Parcs in the UK from an expensive break into a brand that stood for family time.
Effie Worldwide, Silver, North America Effies, 2017
This case study explains how Airbnb, a travel accommodations brand, reached beyond its millennial audience with its 'Don't Go There, Live There' campaign in the US, which directly challenged how people were travelling.