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BEIJING: As Golden Week approaches for Chinese travellers, political tensions between the regional superpower and South Korea will disrupt package holidays, a miss that will see the peninsula miss out on a slice of an estimated 590 billion yuan ...

News

SHANGHAI: Around six million Chinese tourists are expected to travel abroad during China’s National Day holiday period, according to a recent forecast, which also highlights a number of new destinations that are growing in popularity.

News

SINGAPORE: The first quarter of 2017 saw a 15% year-on-year increase in tourist spending in the city-state, reaching SG$6.4 billion, according to the country’s Tourist Board, due to higher arrivals and significant increases across all major ...

News

NEW DELHI: Indian travellers are taking advantage of aggressive deals from travel companies, delivering record year-on-year growth.

Case Study

This case study shows how Visit Qatar, a tourism organisation, was able to rebrand Qatar as a sought after destination for Eid celebrations and successfully increase its number of tourists.

Case Study

This case study describes how Egypt Tourism used branded content and traditional media to entice tourists back to the country.

Case Study

This case study explains how American state agency Tennessee Department of Tourist Development used highly personalised pre-roll video ads to increase visits during the summer holiday period.

Case Study

This case study explains how Swedish Tourist Association (STF), which manages hotels and hostels across Sweden, increased membership sales in Sweden by helping people be more proud of their country and connecting them with people from abroad via a mobile app.

Case Study

This case study explains how VisitBritain, the British government's tourism body, increased visits from China by inviting people to give British landmarks Chinese nicknames in a campaign that ran across TV, outdoor and social media.

Case Study

This case study explains how Pure Michigan, a state travel company, generated 27 million visitor trips and rebuilt the state's economy, reputation and pride among consumers in the US and Canada.

Case Study

This case study details how Inspired By Iceland created a radically new tourism campaign, 'Ask Gudmundur' in the US and Canada, using responsive content to change the attitudes and behaviour of tourists.

Case Study

This case study explores how Oetztal Tourismus, a range of hiking hotels in Austria, launched a ski pass in the local area of Soelden, which would be the first of its kind to have a built-in chip to make skiers locatable.

News

NEW DELHI: Content marketing has always been a mainstay of the travel industry, but travel habits are changing and marketers must move with the times, according to a senior agency expert in the category.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

News

SEOUL: As China and Japan prepare for an extended holiday period next week, Korea's tourism and retail sectors are bracing for a downturn.

News

NEW YORK: The US appears to be losing its appeal as a tourist destination, as a combination of political events and security concerns deter overseas visitors and threaten to hurt a $1.8 trillion industry.

News

SINGAPORE: Asia-Pacific's outbound travel market is expected to grow by 6% annually from 2016 to 2021, but the region's emerging markets will grow twice as fast as developed ones, a new report has forecast.

News

LONDON: Visitor numbers to the UK increased by 1.5% to 10.7m in Q3 2016 compared with the same period a year ago, while the amount spent in the UK during these visits grew by 3% to £7.4bn, the latest industry estimates have shown.

News

BEIJING: Tourism infrastructure in China is on course to receive a massive injection of two trillion yuan ($290bn) by 2020 as the authorities seek to increase private investment in the industry.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Case Study

This case study describes how VisitBrussels, the Belgian capital's office of tourism, changed the city's fortunes after a terror attack by using the views of local people to provide the most accurate account of the city's atmosphere.

Case Study

This case study details how CzechTourism, the national tourist agency of the Czech Republic, targeted European travellers aged 18-26 years and generated interest in its CoolCzechGuide.

Case Study

This case study describes how tourist body Destination Canada used data, consumer-driven sequencing and addressable content targeting to attract European travellers to Canada as a holiday destination.

Case Study

This case study shows how Onomichi-city, a small port town located in Japan's Hiroshima Prefecture, created an ingenious campaign using stray cats as the city's tour guides.

Case Study

This case study describes how the Philippines built a tourism brand based on fun to increase tourism.