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Toiletries & cosmetics (general)

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Article

Coty, the cosmetics company, is seeking to strike the right balance between branded apps and third-party interactive platforms in order to best serve consumers.

Case Study

Romano, a men's shampoo brand, increased revenue by challenging the position of men in Vietnamese society in a social media campaign.

Case Study

Dove, the personal hygiene brand, successfully developed a campaign that challenged women's perception of beauty throughout the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Case Study

Dove, a skincare brand, raised awareness of its pledge to real beauty with its ‘Let Real Beauty Shine’ campaign in Canada by hijacking a Snapchat filter.

Case Study

This case study details how L'Oréal Paris Men Expert, a men's hair and skincare brand, expanded its relationship with gamers in China by giving them a real world spotlight and showing them the importance of looking their best.

Case Study

This case study explains how Dove, a skincare brand, got involved in beauty and body empowerment conversations by creating an algorithm that detects sexist comments made about female athletes.

Case Study

This case study explains how Dove, a skincare brand, spoke about the media's judgement of female athletes based on their appearance through its 'Dear Media' campaign in the US.

News

MUMBAI: Paul Polman, CEO of Anglo-Dutch FMCG giant, Unilever, has suggested that the company’s doubling in the next decade is a “no-brainer,” as the world’s largest democracy will probably grow much faster than the United ...

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This Company Profile from Euromonitor provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobby Brown.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This report provides an overview of the global beauty and personal care industry, including the performance of categories, key trends driving the market and opportunities for growth.

News

MUMBAI: Sales of natural personal care products in India are growing twice as fast as the overall market, according to new research, and could soon make up more than half the category.

Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Case Study

This case study describes how beauty brand Dove built a campaign around an old nursery rhyme to broaden the definition of beauty in the Indian market.

Case Study

This case study describes how Hindustan Unilever's BeBeautiful web portal turned from a generic women-centric platform to one of the top beauty destinations in India.

Article

This article explains how beauty brands can overcome biases about their category and use bold online strategies that resonate with consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Revlon Inc., the owner of brands such as Almay Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the toiletries market.

Article

This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier, Body Shop and Lancome.

Article

This article discusses how Patanjali, an FMCG challenger brand, built success in India through social media and the fame of its founder, spiritual yoga guru Baba Ramdev.

News

GLOBAL: Emerging markets now account for 51% of global spend on FMCG, rising from 48% in just three years, according to new figures from Kantar Worldpanel.

Article

This short report summarises the results for the FMCG category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.