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Case Study

This case study shows how Gillette, a shaving razors brand, reversed declining brand affinity trends with 'how-to' tutorial experience videos in the US.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Case Study

This case study examines how Dove, a personal care brand, drove awareness of Dove Men+Care and its vision of a nurturing masculinity through video in the UK.

Case Study

This case study shows how Gillette, a shaving products brand, doubled its sales during China's Singles Day festival by using a virtual-reality mini-movie campaign.

Case Study

This case study describes how Philips India, the electronics brand, increased consideration of its male hair removal products with the use of a character-fuelled digital campaign: It's time to #Unpain.

Case Study

This case study explores how Gillette, a personal care products brand owned by Procter & Gamble, launched its new Flexball razor and reconnected with apathetic millennial men in the US.

Case Study

This case study describes how British shaving brand Wilkinson Sword used the power of micro-influencers to launch a new product and paid media to amplify the effect.

Case Study

This case study describes Philips' Indian campaign to drive younger users to their Electrical male grooming franchise and establish trimmers as the first grooming tool.

Case Study

This case shows that Gillette, Europe's biggest shaving brand, made body shaving, and thus buying a specific body razor, feel socially acceptable.

Case Study

This case study describes how Philips India, a technology company, launched a campaign to encourage early detection of breast cancer in Indian women, resulting in twice the expected uptake.

Case Study

This case study describes how Philips India Ltd, a technology company, created a live marketing exercise amongst student marketeers to launch its Pro Skin Advance Trimmer.

Case Study

This case study describes how Philips, a technology company, increased brand awareness among a younger Indian audience using a Peer-to-Peer marketing contest strategy.

Case Study

This case study shows how Gillette, a razor and personal products manufacturer, used a candid camera campaign to increase sales in India.

Article

This event report shows how Schick, the razor brand, successfully tapped YouTube influencers in order to engage with millennials.

Case Study

This case study explains how Gillette, the shaving brand, encouraged Indian men to shave by highlighting research that suggested a majority of women thought unshaven men were not clean.

Case Study

This case study explains a campaign in India by Gillette, the shaving brand, which emphasised 'real' masculine values to stand up for women and build an emotional connection with its target group.

Case Study

This article explains how Braun, the personal care products company, worked to improve its understanding of how men around the world feel about grooming.

Case Study

This case study shows how Gillette, the shaving brand, adapted to changing consumer preferences for facial hair that had left its clean-shaven brand persona behind, by partnering with a UK charity to advertise its ProGlide Styler product.

Article

This event report explains how Gillette, the male grooming line owned by Procter & Gamble, is seeking to move "beyond the face" as men's shaving habits change.

Case Study

This explains how Gillette, the shaving brand, orchestrated a celebrity scandal to revive its business in China.

Case Study

This case study explains how Gillette, the shaving brand, created a social movement to appeal to men and win back respect for men in a difficult social climate in India.

Case Study

This case study describes how Gillette, the shaving brand, grew online sales volume for its Gillette Fusion model in China by promoting wet shaving as sexy.

Case Study

This case study explains how BIC, the men's shaving brand, built interest and trial amongst young men in Malaysia with an online campaign that fed expression and belonging for groups of friends.

Case Study

This case study describes a campaign by Gillette, the shaving brand, which used women's preference for clean-shaven men to increase sales of its premium razor product in India.

Case Study

This case study describes how consumer products company Braun positioned its CoolTec shaver as a interesting gadget in China, justifiying its premium price point.