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Feminine hygiene

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Case Study

Always, the feminine hygiene brand, increased brand equity in Israel by helping teen girls stand up to social shaming.

Case Study

Sanitary napkin brand Stayfree increased sales and claimed the largest market share in India with a campaign based around videos posted on YouTube.

Case Study

The case study describes how feminine hygiene brand Nana used a multimedia campaign to empower women and grow the Ultra sector in Tunisia.

Case Study

This case study shows how Kotex, a feminine care brand, increased market share and sales in Canada by breaking down female stereotypes in a social media campaign.

Case Study

This case study looks at how Always, a sanitary protection brand, created the Girl Emojis #LikeAGirl campaign, which ran in the US, Canada, Europe and Asia, to demand, and create, new non-stereotypical emojis reflecting real girls.

Case Study

This case study shows how Always, a feminine hygiene products brand, increased brand awareness globally by using emojis to tackle society's prejudices towards young girls.

Article

This Company Profile from Euromonitor provides key details and analysis of SCA Group, the retail tissue and hygiene manufacturer.

Case Study

This case study describes how feminine hygiene brand Bodyform set out to own online share of voice with minimal marketing investment, by challenging taboos with a provocative film featuring sport, exercise and menstrual blood.

Case Study

This case study describes how feminine hygiene brand Stayfree, targeted women in rural India with an infotainment portal on mobile phones.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Case Study

This case study describes how the feminine hygiene brand U by Kotex toppled consumer trust in competing brands in the US with a social media-led campaign.

Case Study

This case study shows how Kotex, a feminine hygiene brand, tapped into a consumer insight to increase engagement in Vietnam with a TV and social media-led campaign.

Article

This report looks at sanitary protection, the second largest disposable hygiene category globally after nappies, analysing the challenges faced in developed markets, the opportunities in developing countries and key trends in product segmentation, packaging, marketing and distribution.

Case Study

This case study relates a campaign from Whisper, one of India's leading sanitary pads, that created a national conversation to take on the culture of shame in the country.

Case Study

This case study demonstrates how Always, a feminine pad brand manufactured by P&G, an American multinational consumer goods company, set out to change the meaning of the common playground insult 'like a girl' to demonstrate that Always could do more than offer protection during a girl's period.

Case Study

This case study details Always', the feminine hygiene brand, multi-award winning campaign, #LikeAGirl, that changed the meaning of the 'insult' - like a girl - to show that Always could offer more than just protection.

Case Study

This case study describes a campaign from DEPEND, a US incontinence brand, that placed real Walmart women at the centre of the program and amplified personal experiences throughout the path to purchase.

Case Study

This case study describes how Kimberly-Clark, the personal care company, promoted its U by Kotex feminine hygiene products to Canadian female millennials through a self-produced television series.

Article

This event report outlines how Always, Procter & Gamble's feminine hygiene brand, expanded its award-winning "Like a Girl" campaign.

Case Study

This case study details a campaign by P&G's Always, the feminine hygiene brand, in Canada to appeal to customers' emotions and retain their #1 spot.

Case Study

The case study describes how SMC marketed its Joya sanitary napkin in Bangladesh, where the topic of feminine hygiene was a religious and cultural taboo.

Case Study

This case study demonstrates how Always, the feminine hygiene brand, changed a negative stereotype about what it is to be a girl, in turn growing purchase intent.

Case Study

The case study looks at how Whisper, one of India's leading brands of sanitary pads, created 'Touch The Pickle', a social movement that took on the culture of shame propagated through archaic attitudes towards menstruation that made it a taboo subject. 

Case Study

This case study shows how Always, the feminine hygiene brand, used a social video strategy to build relevancy with girls.

Case Study

This case study explains how Whisper, a feminine hygiene brand, increased its brand relevance and sales by empowering Indian women to overcome taboos around period.