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Case Study

Johnson's Baby, the baby care brand, turned around negative perceptions of its products in India with an influencer and social media campaign.

Case Study

This case study explains how Zwitsal, an Indonesian baby products brand, increased its market share and mothers' emotional connection to the brand by using AI to create special moments between them and their babies.

Case Study

This case study describes how baby care brand Libero Peaudouce used digital, TV and radio to launch its Confort-Flex nappy in Tunisia.

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This case study describes how baby care brand Libero Peaudouce used a multimedia campaign to allow Tunisian families to pay tribute to their mothers to build brand love.

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This case study shows how Huggies, the baby diapers brand, increased awareness and sales by developing 'hugging programs' across Canadian Hospitals.

Case Study

This case study describes how Johnson's Baby used online and offline content to launch its dedicated YouTube channel in India.

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This case study describes how baby care brand Philips Avent positioned itself as an anti-colic expert in the US.

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This case study shows how Tommee Tippee, a British baby care brand, created the 'Advice Wipes' campaign to launch the brand in the US.

Case Study

This case study shows how Johnson's Baby Lotion, a baby products brand, increased its consumer engagement in India by making moisturizing fun and an experience that enriched the mother-baby bond.

Article

This case study explains the success of baby gear manufacturer Kolcraft's baby stroller campaign through social media outreach in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of SCA Group, the retail tissue and hygiene manufacturer.

Case Study

This case study describes how Johnson's Baby used extensive research to build a connection between online and offline to launch its dedicated YouTube channel in India.

Case Study

This case study describes how Baby Dove identified the digital behaviours of first-time mothers to launch into the baby care market in India.

Case Study

This case study describes how Kimberly-Clark, the personal care company, repositioned its Huggies diaper brand as the extension of a mother's hug in Canada.

Article

This paper explores the state of the global diaper marketplace, a $42.9 billion market with significant opportunities in the developing world.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Case Study

This case study details how Tommee Tippee, an infant products brand, re-designed its global website to not oversell to or patronise parents.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

Case Study

This case study shows how Huggies, a diaper brand, successfully took on its main competitor and increased sales in Vietnam.

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This case study describes how Water Wipes, a baby wipe brand, used a simple, stripped back campaign to explain that its products are chemical free and appeal to new mums in the UK and Ireland.

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This case study describes how WaterWipes, chemical-free baby wipes from Ireland, used the meaningful emotional difference in communications to grow the brand.

Article

This article outlines a case study for Bayer Consumer Healthcare's Bepanthen babycare skin cream that supported new mothers through educational reassurance.

Case Study

This case study explores how Pampers, an American diaper and baby products company, aimed to create an authentic relationship with parents by inviting them to share their stories.

Case Study

This case study describes a campaign by Pampers UnderJams, USA, that delivered growth in the bedwetting pants business by speaking to the mothers who feel inadequate for their children, and adding value through advice and counsel.

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This case study describes how Nestlé's Start Healthy Stay Healthy initiative took on the task of communicating to mothers in India the importance of breastfeeding, compelling them to act and start a public conversation about this subject.