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Article

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

Article

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.

News

NEW YORK: In the latest issue of the Journal of Advertising Research (JAR), a team of authors from Truth Initiative make a powerful case that the proper messaging can have a meaningful effect even on addictive behavior.

Article

This Company Profile from Euromonitor provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

Case Study

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

News

RICHMOND, VA: A new image, direct mail, promotions and content marketing have helped Marlboro, the Philp Morris cigarette brand, regain market share among millennial smokers.

News

ORLANDO, FL: CVS Health, the pharmacy-focused retailer, has demonstrated how brand purpose can pay off in practice by sacrificing $2bn in tobacco sales, then reaping the rewards of healthier customers and new business contracts.

Case Study

This case study describes how Vype, a new vaping brand in the UK, developed its own marketing message away from the category norm to achieve a return of 322% on advertising spend.

Case Study

This case study describes how Vype, the e-cigarette brand, launched in the UK, France, Italy, and Poland, by rejecting conventional vaping ads that replicated 20th century tobacco advertising.

Research Paper

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.

News

LONDON: Social media and point-of-sale will become increasingly important communications channels for e-cigarette brands when the EU Tobacco Products Directive comes into effect later this month.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Research Paper

The topic of e-cigarettes presents interesting behavioural challenges due to the extent to which it is driven by the unconscious.

Article

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.

Case Study

This case study describes how an ultra-modern flagship store for Dunhill Tobacco of London enabled the brand to exceed all its sales targets.

Case Study

To defend market share, Swan, the roll your own (RYO) tobacco brand, needed a more engaging and contemporary look for its rolling paper line.

Research Paper

This article examines a research project conducted by TNS Poland on behalf of BAT Poland in summer 2011.

Research Paper

Understanding the impact of tobacco addiction on information processing and motivation sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior.

Article

This paper provides an overview of the cigar industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the cigarette industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the tobacco farming industry in the United States, intended for sale to cigarette companies.

Article

This paper provides an overview of the chewing and smoking tobacco and snuff industry in the United States.

Article

This paper provides an overview of the smoking cessation products and services industry, primarily in the United States.

Research Paper

Dialogue about the use and impact of Joe Camel has dissipated since RJ Reynolds retired the advertising campaign in 1997.