Brian Carruthers, Event Reports, Qual360 Europe, February 2018
Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.
Direct Marketing Association - US, Silver, Content, 2017
The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.
Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2016
This case study describes how Bring, a mail and logistics company in Norway, gained more awareness and involvement around their sponsorship of award shows, by creating a new, targeted service for creative media people.
Brooke Hemphill, Event Reports, AMI Customer Experience Summit, June 2016
This article details how Australia Post, a 200 year old brand, transformed its customer experience to embrace digital solutions and build a more customer-centric organisation following a poor financial result in 2014.
Britt Adami, Kaybee Ntloana and Cathy van Zyl, WARC Prize for Social Strategy, Entrant, 2016
This case study demonstrates how DHL Africa, which is part of the world's leading postal and logistics company, Deutsche Post DHL Group, leveraged its Official Logistics Partner for Rugby World Cup 2015 status in Africa.
Emma Pilling, Admap Magazine, January 2018, pp. 36-37
In the face of increased competition and commoditised pricing, telecoms brands will need a forward-thinking strategy that differentiates them from the competition, and to do that they need to be aware of how others in the industry are responding to category issues.
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
This article details research into the mobile media habits of teenagers in the UK, France and Spain. Drawn from a study commissioned by Orange, the telecommunications operator, it shows that mobile is established as the primary screen of choice amongst 11-18 year olds, due to its highly personal quality.