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Case Study

E-commerce giant Ali Group built an aggregator express delivery app in China and raised awareness of it through a live TV show and social influencers.

Case Study

This case study describes how the United States Postal Service (USPS), the independent US postal agency, improved its reputation with e-commerce businesses by advertising them on its trucks.

Case Study

This case study explains how Royal Mail, the national postal provider in the UK, increased awareness of its mail redirection service and achieved an ROI of 434%.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study describes how Post Danmark, the Danish postal service, helped build links between itself, online sellers and consumers through its The Wish Cloud campaign.

Case Study

This case study describes how Bring, a mail and logistics company in Norway, gained more awareness and involvement around their sponsorship of award shows, by creating a new, targeted service for creative media people.

Article

This article details how Australia Post, a 200 year old brand, transformed its customer experience to embrace digital solutions and build a more customer-centric organisation following a poor financial result in 2014.

Case Study

This case study demonstrates how DHL Africa, which is part of the world's leading postal and logistics company, Deutsche Post DHL Group, leveraged its Official Logistics Partner for Rugby World Cup 2015 status in Africa.

Case Study

This case study details the US Postal Service's campaign to make the country consider it a reliable shopping partner for the 2014 holiday season, by becoming more reliable, not just talking about it.

Case Study

This case study explores how the UK delivery service Collect+ evolved their brand into a more credible proposition that allowed them to communicate with consistency and confidence.

Case Study

This case study investigates how a strategic rebrand of the industrial transportation business White Logistics leveraged renewed growth and changed the fortunes of the company.

Case Study

This case study shows how Royal Mail MarketReach built support for using advertising mail, in order to drive a significant increase in mail volumes.

Article

This event report addresses how DHL, the delivery and logistics company, has turned its sponsorship programs into "active advertising" opportunities which showcase its business capabilities.

Case Study

This case study describes how UPS, a delivery services company, changed the American public's negative perceptions of the brand by using an interactive campaign.

Case Study

This case study describes how the United States Postal Service (USPS) promoted itself to American households during Christmas – its busiest time of year.

Case Study

This case study describes how parcel delivery firm UPS bounced back from a difficult Christmas in 2013 in the US.

Case Study

This case study describes how the United States Postal Service partnered with a blockbuster film to regain its position as a trusted postal carrier.

News

LONDON: Logistics firm DHL is aiming to use its sponsorship of next month's Rugby World Cup to shift its image away from that of a functional B2B operation towards a more consumer-oriented one.

Case Study

This case study, for logistics company DHL in Germany, used a "Trojan style" strategy and a packaging innovation to drive attention to the brand on social media.

News

MIAMI, FL: The United States Postal Service (USPS) has demonstrated how an official tie-up with the right movie can deliver powerful benefits for brands – as well as the power of welcoming ideas from external sources.

Article

This event report explains how the United States Postal Service (USPS) partnered with Sony Pictures, the film makers, to work with Spider-Man.

Case Study

This article describes research undertaken by Royal Mail, the national postal provider in the UK, to understand the impact of direct mail by observing behaviour in real homes.

Case Study

This case study describes a campaign by PostNL, a mail company, which used social media to build a sense of belonging for its workers, improving staff retention and public perceptions.

Case Study

This case study describes how UPS, the logistics company, used a sports theme to boost brand love among small and medium-sized businesses and attract them as new customers.