Crawford Hollingworth and Liz Barker, The Behavioural Architects, May 2018
Discusses how behavioural science helps us understand why we might often behave in a profligate manner with water - from our tendency to discount the future, our deeply embedded habits and also the fact that energy doesn't communicate our usage in the most cognitively easy ways.
SABRE Awards, North America, Energy And Natural Resources, 2018
Florida Power & Light Company (FPL), a power utility company in Florida, used PR to launch a video campaign in the US to communicate storm preparedness messages and educate the public on the 25th anniversary of Hurricane Andrew.
Integrated Marketing Communications Council Europe, Silver, 2017
EDF Luminus, a Belgian electricity producer and energy provider, created the '12th devil' device, in partnership with the Belgium national football team (Red Devils), to promote fan energy and engagement during the EURO 16.
European Association of Communications Agencies, Finalist, 2017
Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.
This case study explores how Eaton Corporation, a multinational power management company, ran a national campaign in the US where desk toys entered a mock-presidential race in order to engage IT professionals.
SABRE Awards, Gold, EMEA, Community Relations, 2017
SuedLink, an energy-transition project to increase renewable energy supply in Germany, successfully increased public support by launching a transparency and public participation communications strategy.
SABRE Awards, Gold, EMEA, Energy and Natural Resources, 2017
DONG Energy, an energy supplier, successfully overturned and improved its reputation through a campaign that used behavioural psychology to align Danish consumers' green energy goals with those of the company.
SABRE Awards, Gold, EMEA, The Balkans, 2017
Cez Vanzare, an energy company, was able to switch its Romanian consumers to its e-billing platform by monetizing each new service subscriber into a donation for an audio-library for the visually impaired.
Emma Pilling, Admap Magazine, January 2018, pp. 36-37
In the face of increased competition and commoditised pricing, telecoms brands will need a forward-thinking strategy that differentiates them from the competition, and to do that they need to be aware of how others in the industry are responding to category issues.
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
This article details research into the mobile media habits of teenagers in the UK, France and Spain. Drawn from a study commissioned by Orange, the telecommunications operator, it shows that mobile is established as the primary screen of choice amongst 11-18 year olds, due to its highly personal quality.