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Opinion

The smartphone is, to most of us, indispensable, and more frequently used than any other device. Though Apple began the smartphone era as we know it today with the original iPhone in 2007, the latest iteration, iPhone X, will test the loyalty of consumers to the device that placed the phone into the mainstream of our lives.

Opinion

The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom.

Article

This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.

News

BEIJING: Apple will this week announce the next iteration of its game-changing iPhone model, widely thought to be the dubbed iPhone 8.

News

NEW DELHI: Smartphones are becoming a marketing tool for some retailers and manufacturers in India, who see them as a way of pulling upgrading Indian consumers into their orbit.

Case Study

This case study describes how Chinese mobile brand Tecno used an innovative TV campaign to launch its C9 smartphone in Egypt, during Ramadan.

News

LONDON/CUPERTINO: Apple's entry into the phone market ten years ago today established a new category within a category - the smartphone – and began a seismic shift in consumer expectations for communications which is only now slowing.

News

MUMBAI: Chinese smartphone makers have more than trebled their share of the Indian market over the past year, new research has shown, helped in part by significant marketing expenditure.

Case Study

This case study shows how Micromax, an electronics brand, successfully shifted its brand message by deploying a geo-targeting campaign in India.

Article

This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

Case Study

This case study shows how Lenovo, an electronics brand, successfully introduced its new mobile phone model in Czech Republic by creating a new art form.

Case Study

This case study explores how Tecno, a low tier Chinese mobile phone brand, launched its latest smartphone, the C9, using a national campaign in Egypt.

News

WASHINGTON DC: Smartphones can now be found in a record 80% of US households, representing 6% growth on last year, a new survey has found.

Case Study

This case study explains how electronics company Sony re-imagined the in-store demo to promote a new smartphone model in the UK.

News

SHANGHAI: Despite Apple's record $800bn valuation, the iPhone giant continues to struggle in China, as new figures show Google's Android OS enjoying 87% market share in the first quarter of 2017, as more phone manufacturers compete.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

News

SINGAPORE: Brands can extract extra mileage from television commercials by adapting them to mobile video formats but should be aware the two formats require different creative strategies, a senior marketer at Facebook has said.

News

MUMBAI: Samsung, one of India's most popular electronic brands, is making its marketing more "local" as the company seeks to fight off a flood of competitors from China in the market.

News

NEW DELHI: Not only are Chinese phone brands squeezing out Indian ones in the marketplace, they are also grabbing a major chunk of the high-profile marketing opportunities in Indian sport.

News

FRAMINGHAM, MA: The global wearables market reached a new all-time high in the fourth quarter of 2016 after 33.9m units were shipped, representing year-on-year growth of 16.9%.

News

BARCELONA: Technology firm Nokia gained worldwide attention last week when it announced the reintroduction of its iconic 3310 handset at the Mobile World Congress, but the company's CMO says the brand is about much more than mobile phones.

News

NEW DELHI: Amazon, the US e-commerce giant, has been named the most mobile-ready brand in India, while auto brands also fared well in the Indian segment of a worldwide study.

News

HONG KONG: After just two years since they were launched, 4G networks now account for almost 6-in-10 (59%) of all mobile subscribers in mainland China, a leading telecoms analyst has revealed.

Case Study

This case study explains how OnePlus, a Chinese smartphone manufacturer, created a VR experience to launch a new phone.