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BENGALURU: Flipkart, India’s largest e-commerce firm, is due to launch its own value-for-money smartphone this Wednesday to take on established players, such as Samsung, Xiaomi, Oppo and others.

Case Study

Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

Case Study

Online brand Amazon used a TV-led campaign to reposition its Kindle e-reader in the Indian market.

Case Study

Mobile phone brand Samsung used TV, online and social media to create an audio puzzle trail to launch its Galaxy Note 5 model to Gen Y customers in Thailand.

Case Study

Huawei, a telecommunications brand, relaunched its brand in Europe with its ‘#BePresent’ Christmas campaign that built an emotional connection with its target audience.

Case Study

Samsung, a technology brand, partnered with the comedian Jack Whitehall to introduce its 'Samsung School Of' campaign to help drive brand love in the UK.

Case Study

This case study details how Move, a series of fitness accessories from Samsung, was promoted by showing how it can be fun and useful for non-athletes.

Case Study

This case study details how Samsung, a technology brand, launched its new Galaxy A-Series smartphone in Vietnam, despite widespread negative perceptions of the previous Galaxy A model.

Case Study

This case study explains how Samsung, a technology conglomerate, defined the 'human-centric' purpose of the brand for Vietnamese consumers by showing the brand story.

News

SAN FRANCISCO: Amazon’s hardware efforts have been buoyed following the success of the Echo smart-speaker, leading Jeff Bezos’ company to begin work on a pair of “smart glasses” according to reports.

Opinion

The smartphone is, to most of us, indispensable, and more frequently used than any other device. Though Apple began the smartphone era as we know it today with the original iPhone in 2007, the latest iteration, iPhone X, will test the loyalty of consumers to the device that placed the phone into the mainstream of our lives.

Opinion

The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom.

News

BEIJING: Apple will this week announce the next iteration of its game-changing iPhone model, widely thought to be the dubbed iPhone 8.

News

NEW DELHI: Smartphones are becoming a marketing tool for some retailers and manufacturers in India, who see them as a way of pulling upgrading Indian consumers into their orbit.

Case Study

This case study describes how Chinese mobile brand Tecno used an innovative TV campaign to launch its C9 smartphone in Egypt, during Ramadan.

News

LONDON/CUPERTINO: Apple's entry into the phone market ten years ago today established a new category within a category - the smartphone – and began a seismic shift in consumer expectations for communications which is only now slowing.

News

MUMBAI: Chinese smartphone makers have more than trebled their share of the Indian market over the past year, new research has shown, helped in part by significant marketing expenditure.

Case Study

This case study shows how Micromax, an electronics brand, successfully shifted its brand message by deploying a geo-targeting campaign in India.

Article

This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

Case Study

This case study explores how Tecno, a low tier Chinese mobile phone brand, launched its latest smartphone, the C9, using a national campaign in Egypt.

Case Study

This case study shows how Lenovo, an electronics brand, successfully introduced its new mobile phone model in Czech Republic by creating a new art form.

News

WASHINGTON DC: Smartphones can now be found in a record 80% of US households, representing 6% growth on last year, a new survey has found.

Case Study

This case study explains how electronics company Sony re-imagined the in-store demo to promote a new smartphone model in the UK.

News

SHANGHAI: Despite Apple's record $800bn valuation, the iPhone giant continues to struggle in China, as new figures show Google's Android OS enjoying 87% market share in the first quarter of 2017, as more phone manufacturers compete.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.