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News

CHICAGO: Xerox, the business solutions and technology company, is using its marketing efforts to demonstrate how it can "set the page free" by helping enterprises progress across the physical and digital worlds.

Article

This event report details how Xerox, the technology group, is seeking to transform its brand and wider business.

Case Study

This case study shows how Microsoft, a tech company, helped US girls realise their potential in Science, Technology, Engineering and Math (STEM) careers by presenting them with inspirational role models.

Case Study

This case study explains how Plume Labs, a technology company, used pigeons wearing tiny air quality monitoring back-packs and social media to raise awareness of air quality issues in London, and raise investment for a new wearable technology.

Case Study

This case study shows how Google, a tech company, created an educational web platform to entice more girls in the US to learn how to code.

Case Study

This case study explains how Norton, a computer security brand, used a series of short digital films to improve awareness of security and the Norton brand in a global campaign.

Case Study

This case study shows how Advanced, a business solutions provider, used fairy-tales to position itself as the market's saviour in the UK.

Case Study

This case study shows how HCL, an IT services company, partnered with a famous job searching reality TV show to increase its talent acquisition among the Indian youth.

News

NEW ORLEANS: Microsoft, the technology group, is putting customer listening at the heart of its efforts to gain brand fans.

Article

This event report outlines how Microsoft, the technology giant, is using consumer feedback to enhance its products.

Case Study

This case study describes how security technology company F5 Networks took a content-first approach to target C-level IT leaders, globally.

Case Study

This case study describes how Indian broadband provider ACT Fibernet, used animated content to gain audience attention and increase engagement on its Facebook page.

Case Study

This case study explores how DOT, a corporation that produces products aimed at establishing blind and visually impaired (B&VI) people's right to access technology, ran a global campaign and launched the first braille smartwatch, which uses patented DOT Active Braille Technology.

News

NEW YORK: A bot that builds bots for small businesses has been created by R/GA and Reply.ai in an effort to democratize the technology.

Case Study

This case study explains how internet and technology company Google used a live reading event broadcast online to build a connection with Russian culture and people.

News

SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.

Article

This report explores how Intel, the technology company, implemented a new campaign to help reinvent its brand.

Case Study

This case study for Lenovo, a Chinese multinational technology company and biggest laptop vendor in the world, is about how the brand loosened up its image.

Case Study

This case study details how Dimension Data, a provider of information technology services, improved client loyalty by modernising its web portal to create the Manage Centre.

Case Study

This case study details how Intel, a technology company, delivered a unique exhibition experience at the Mobile World Congress in Barcelona, Spain.

News

LAS VEGAS: Twitter, the online news and social platform, successfully tapped the power of consumer research to help understand why non-users were often confused by the purpose its service fulfils.

Case Study

This case study describes how Google, the internet search company, improved its reputation in Russia by celebrating one of the country's most famous novelists, Leo Tolstoy.

News

HONG KONG: The vast majority (94%) of retailers and manufacturers in China, Hong Kong and Singapore already have plans in place to deploy two or more disruptive technologies to accelerate digital transformation and boost competitiveness.

Opinion

About 2,500 year ago, Chinese military strategist Sun Tzu observed that "tactics without strategy is the noise before defeat".

Case Study

This case study explores how SAS, a Czech data processing firm, found free media and regained market position, by crunching the data for serious news stories, making the company relevant again.