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Article

The growth of the internet and the convergence of IT and advertising will slowly lead to marketing being conducted on small set of dominant design platforms.

Article

Women will soon control more than two-thirds of consumer wealth in the US, yet technology companies still need to do more to reach this target.

News

NEW YORK: Microsoft, the technology giant, is drawing on underlying principles such as humanity and humility as it crafts messages with real meaning for consumers.

News

SAN FRANCISCO, CA.: An ongoing dispute between Apple and the developer of an app platform for restaurants has spilled over into Washington following changes to the App Store, which critics argue will discriminate against small businesses.

Article

IBM, an American multinational technology company, used a sense-and-respond system to identify customer pain-points in record speed.

Case Study

Advanced Business Solutions, a software company, incorporated sector issues into common tales with its ‘FairITales’ campaign in the UK, to encourage consumers to look to its brand for a ‘happily ever after’.

Case Study

Dell Japan maximised the benefits of its IT solutions providing valuable information about workforce transformation.

Article

Microsoft, the technology company, takes a nuanced approach to how it develops advertising creative in a bid to make the greatest possible impact on consumers.

Case Study

IBM, the computer manufacturing company, demonstrated its AI platform, Watson, by making it Wimbledon's first AI tennis expert.

News

LONDON: A collective lawsuit, the first of its kind in the UK, has been filed against Google, which is accused of illegally harvesting the personal data of millions of Apple iPhone users.

Research Paper

Discusses how merging methodologies and data sets can be beneficial to the SaaS (Software as a Service) industry where segmentation frameworks are heavily influenced by feature usage.

Article

The tech sector changes so fast that it is understandable why companies operating in it get sucked into product-led marketing, but Cisco has abandoned a top-down approach that had produced a deluge of material that was mostly ignored.

News

NEW YORK: Five technology firms are included in the top five spots of a new ranking of the 100 most valuable brands in the US, which also examines various factors underpinning brand success.

Case Study

Tech giant Google created a digital lantern site to allow users in Taiwan to share the lantern tradition in a more sustainable way, and in doing so, built brand love.

News

VANCOUVER: The government of British Columbia has received a pitch from computing giant IBM to integrate blockchain technology into Canada’s cannabis trade, ahead of legalisation next year, as provinces scramble to find solutions to the ...

Case Study

Tech giant Google created a digital lantern site to enable users in Taiwan to share the lantern tradition in a more sustainable way.

Case Study

US technology company HP advertised its Print Security solutions through a dramatic series of videos starring Christian Slater as a hacker benefiting from unsecure printers.

Article

HP Inc. faced a distinctive brand challenge as half of the former Hewlett-Packard, a company which split in two in late 2015.

News

GLOBAL: China’s technology giants, including WeChat owner Tencent, e-commerce company Alibaba, and electronics manufacturer Huawei will overtake America’s big five tech companies – Facebook, Google, Apple, Amazon and Microsoft ...

Case Study

The Weather Company, an IT company that is part of the IBM Watson division, introduced Watson Ads, an industry-first solution that interacts with consumers through advertising, in the US to inform marketing strategies.

Case Study

This case study details how Linksys, an American data networking company, placed interactive hot spots in stores to educate employees on the benefits of its products and turn them into influencers.

Case Study

This case study explains how CNN, the American cable news network, and CA Technologies, an American computer software brand, built a program that turns numbers into real information to tell the story of the 2016 presidential election.

Case Study

This case study explains how Reply.ai, a start-up offering chatbot solutions, simplified the chatbot building experience by launching 'BotBot' globally to help businesses build their own chatbot.

News

LONDON: Leading tech companies, including Facebook, are rushing to hire extra staff and spending millions of dollars as they seek to ensure their products comply with tough data protection laws that the European Union will enforce next year.

Article

This article explores how the way we write software can be reinvented to keep the pace of our ever faster hardware.