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Case Study

BenQ, a technology company, increased sales of its in-home projectors in Taiwan by promoting them as a way to bring couples together in a series of social media videos.

Case Study

Bose, an audio equipment brand, launched its new noise-cancelling headphones in the UK by creating a film which showed the benefits of being able to focus purely on the music.

Case Study

This case study shows how Samsung Australia, a technology brand, successfully increased its brand engagement and awareness by helping establish the Women's Netball team as role models.

Case Study

Samsung, a technology brand, partnered with the comedian Jack Whitehall to introduce its 'Samsung School Of' campaign to help drive brand love in the UK.

Case Study

Beats by Dre, a headphones brand, successfully established itself in the global headphones market by pairing with sports to promote its product as a tool for victory.

Case Study

This case study details how Starmark, a communications agency, created the Sync My Lights mobile app for movie lovers who want to enhance their at-home viewing experience.

Case Study

This case study explains how Beats, a headphone brand, used a cast of global sporting heroes acting as brand ambassadors to enable the brand's 'Be Heard' banner to resonate with sports and music fans globally.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Case Study

This case study describes how Amazon, the e-commerce retailing giant, used the Super Bowl to advertise its new Amazon Echo product in the United States.

Case Study

This case study describes how Samsung, an electronics and technology manufacturer, sponsored Netball to drive brand engagement in Australia.

Case Study

This case study sets out how Roku, an online TV streaming service, used digital ads to promote a new product to tech-savvy people in the US.

Case Study

This case study, the Art of the Pixel, relates the launch of, South Korean electronics company, LG's 4K OLED TV in the US with the insight that ultra-premium consumers are passionate about the arts.

Article

This event report covers LG Electronics' approach to data analytics, measurement and social listening in the Australia market.

Case Study

This case study describes how Sony, an electronic goods brand in Hong Kong, launched a campaign with YouTube to showcase Sony products and encourage Hong Kong people to dream.

Article

This event report outlines how Bose, the audio-equipment manufacturer, has gained a deeper insight into its customer base by leveraging the insights provided by an online community of consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.

News

LONDON: More UK consumers are buying Smart TVs and connecting them, with a major driver being the increased availability of on-demand video platforms like Netflix and Amazon.

Article

This playbook provides a guide to holiday shoppers and digital influence on clothing and electronics purchases, examining the ways digital media and mobile devices are used differently among various age groups.

Case Study

This case study describes how Apple, the technology brand, used its annual gift to fans to reinforce the emotional message that Apple products empower people to give meaningful gifts.

Case Study

This case study describes how Spotify, a music streaming service, created a campaign called #ThatSongWhen to emotionally connect with Millennials in the USA, and increased both users and brand love.

Case Study

This case study shows how Sony, an electronics company, successfully launched its new product in the Philippines using a two-fold event campaign.

Article

This survey shows how American music consumption remains high as 91% of the population listens to music; however, the way listeners access music is changing as streaming surges and interest in live music grows.

Case Study

This case study describes how headphones company Beats by Dr Dre set out to differentiate itself in an uninspiring and homogenous market.

Case Study

This case study describes how headphones company Beats by Dr Dre expanded its remit into providing a subscription music service aimed at American families.

Case Study

This case study explains how Sennheiser, the headphones brand, used a content strategy with a bit of a 'weird' feel to appeal to millennials in the UK and US.