Get a demo Do I subscribe? News sign-up

Sponsorship

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

608 results found
Sort by

News

LONDON: Vauxhall, the UK car maker that until very recently was owned by General Motors, has announced that it will end its lead sponsorship of the four home nations' football teams.

News

MUMBAI: Insurgent Chinese brands have taken over every major sponsorship opportunity in Indian cricket as they seek to grow brand awareness in the country.

News

NEW DELHI: Not only are Chinese phone brands squeezing out Indian ones in the marketplace, they are also grabbing a major chunk of the high-profile marketing opportunities in Indian sport.

Article

This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.

Article

This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).

News

GLOBAL: Mars-owned confectionery brand M&Ms, retailer John Lewis, tea brand Brooke Bond Red Label and the US Army have won Golds in the Effective Use of Partnerships and Sponsorships category in the Warc Media Awards.

Article

This article looks at global sponsorship, which is forecast to rise 4.5% to $62.8 billion globally in 2017 - some 6% of global marketing spend.

News

MUMBAI: Patanjali Ayurved was one of the top ten advertisers on TV in 2016 in terms of insertions but it appears to be changing tack in 2017 as it puts more emphasis on sponsorship.

News

NEW YORK: The North American sponsorship market – the largest in the world – is expected to grow more slowly than the global market in the coming year, at 4.1% compared to 4.5%.

News

MINNEAPOLIS, MN: Target's iconic bullseye logo will soon feature on the jerseys of Minnesota United players after the retail giant announced it has become an official sponsor of the club as part of its biggest ever push into US soccer.

News

DAVOS/ HANGZHOU: Alibaba, the Chinese e-commerce giant, is joining an elite group of corporate sponsors of the Olympic Games after signing a partnership with the International Olympic Committee (IOC) that will last until at least 2028.

News

NEW DELHI: Patanjali, recently named as India's most disruptive FMCG brand, is setting its sights on wrestling fans as it becomes the title sponsor for the next two seasons of the Pro Wrestling League (PWL).

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Article

This event report outlines how Citi, the financial services group, has tapped into music partnerships to boost a range of brand metrics.

Case Study

This case study describes how Virgin Money, the loans company, strengthened its sponsorship of the London Marathon in the UK in order to turn runners into Virgin Money customers.

Case Study

This case study reveals how Sure, the deodorant brand, activated a new communications strategy at music festivals in the UK to target young audiences.

Case Study

This case study describes how Samsung, an electronics and technology manufacturer, sponsored Netball to drive brand engagement in Australia.

Case Study

This case study demonstrates how Steinlager, New Zealand's No1 premium beer, grew sales by breaking the mould of standard industry advertising.

Case Study

This case study describes how Coca-Cola North America achieved the number 1 ranking in YouTube's Suggested Video list to help celebrate and reintroduce the mini can to millions of viewers.

Case Study

This case study describes a campaign by the National Institute of Blood Transfusion in Romania which successfully increased blood donations among young people and first-time donors by partnering with a music festival.

Case Study

This case study sets out how Chevrolet used a partnership with Manchester United, the football club, to create an online game which led to an increase in sales.

Case Study

This case study details how Tiger, a beer brand, integrated itself into the Dublin Fringe Festival in Ireland by commissioning sculptures that brought the brand to life and creating a memorable experience.

Case Study

This case study describes how Casillero del Diablo, a wine brand, partnered with Sky Movies in the UK in order to tap the potential of wine and TV moments.

Case Study

This case study describes how Lucozade, the global sports drink brand, leveraged its sponsorship of the Irish Rugby team during the 2015 6 Nations campaign, and involved fans as the '16th player' by testing their conversion skill.

Case Study

This case study looks at how Lidl, the discount supermarket, differentiated itself from its main rival, Aldi, in Belgium by reinforcing its quality image and targeting a younger audience.