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News

HO CHI MINH CITY: Private label currently accounts for a fraction of retail sales in Vietnam but that is set to change as modern retail spreads across the country.

News

HO CHI MINH CITY: Influencer marketing and social media are already big in Southeast Asia so the use of live video streaming is a logical next step, but in Vietnam there are concerns that this approach is sidestepping rules on both advertising and ...

Research Paper

Unilever, a transnational consumer goods company, created The Fragrance Cloud, an inspiration system designed to create consumer-centric stories for business impact.

News

HO CHI MINH CITY: E-commerce in Vietnam is growing fast from a low base, but is facing problems around delivery and effective use of data according to observers.

Case Study

Credit card brand Mastercard used a digital, social media and mobile campaign to change the cash-centric culture in Vietnam.
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Case Study

Milk formula brand, Vinamilk, used a TV campaign to rebrand Optimum, its toddler milk, as Optimum Gold in Vietnam.

Case Study

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Case Study

Detergent brand OMO launched a TV, digital and outdoor campaign to change the meaning of New Year, or Tết, to help drought victims in Vietnam.

Case Study

Romano, a men's shampoo brand, increased revenue by challenging the position of men in Vietnamese society in a social media campaign.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

FE Credit, a financial loans brand, launched a direct messaging service to increase customer engagement and brand positive brand sentiment in Vietnam.

Case Study

Friso, a milk powder brand, used a mobile messaging app to optimise its consumer registration process across Vietnam.

Case Study

HSBC, a financial services brand, increased credit card penetration and usage in Vietnam, through a consumer profiling and direct targeting strategy.

Case Study

Pepsi, a carbonated drinks brand, launched a karaoke app to engage with Vietnamese millenials through their love of music, in order to increase sales.

Case Study

Sunsilk, a haircare brand, increased brand awareness and sales by launching a competition that offered consumers the possibility of being part of a new Vietnamese girl band.

Case Study

Mirinda, a soft drinks brand, increased brand sales and awareness by launching a mobile chat feature on April Fools, which enabled Vietnamese teenagers to share bold messages before these were permanently deleted.

Case Study

California Fitness &Yoga Centres (CYFC), a health and fitness brand, shared celebrity testimonial videos to increase brand awareness and consumer subscriptions in Vietnam.

Case Study

YoMost, a yoghurt brand, reversed its declining sales by launching a social and mobile campaign that spoke to young Vietnamese's desire to do more with their lives.

Case Study

This case study details how Samsung, a technology brand, launched its new Galaxy A-Series smartphone in Vietnam, despite widespread negative perceptions of the previous Galaxy A model.

Case Study

This case study details how Surf, a fabric cleaning brand, partnered with Vietnamese social site Zalo to launch a disruptive perfume variant which would win back consumers.

Case Study

This case study explains how Samsung, a technology conglomerate, defined the 'human-centric' purpose of the brand for Vietnamese consumers by showing the brand story.

Case Study

This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.

Case Study

This case study details how Close-Up, a Vietnamese oral care brand, regained its relevance among youth by partnering with social messaging app Zalo and creating the first branded mobile social dating platform in Vietnam.

News

HO CHI MINH CITY: Global brewers are attracted to Vietnam not only because it’s one of the fastest-growing beer markets in Southeast Asia, but because they have a unique opportunity to buy their way in as the government prepares to sell off ...

News

DANANG: Staying close to the consumer, both literally and metaphorically, is crucial to the growth plans of Tan Hiep Phat Beverage Group, the Vietnamese soft drinks business that is aiming to increase revenues sixfold over the next decade.