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HO CHI MINH CITY: Global brewers are attracted to Vietnam not only because it’s one of the fastest-growing beer markets in Southeast Asia, but because they have a unique opportunity to buy their way in as the government prepares to sell off ...

News

DANANG: Staying close to the consumer, both literally and metaphorically, is crucial to the growth plans of Tan Hiep Phat Beverage Group, the Vietnamese soft drinks business that is aiming to increase revenues sixfold over the next decade.

Case Study

This case study explains how KitKat, the chocolate brand, used a fun video to increase sales around Valentine's Day in Vietnam.

Case Study

This case study explains how fast food chain KFC launched a new limited edition product in Vietnam with a TV ad.

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

News

HO CHI MINH CITY: Two American brands, Maybelline and Ponds, are the most favoured cosmetic brands among Vietnamese women, according to a new study.

News

HANOI: More Vietnamese businesses are now using social media to advertise online than are using search engines, a new study claims.

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HANOI: Retail ownership is becoming an issue in Vietnam, where the growing domination of "foreign-invested" chains is said to be squeezing out local manufacturers.

News

HANOI: Following intervention by Vietnamese authorities, several major brands have withdrawn their advertising from YouTube amid concerns they could be fined for ads appearing against content that contravenes Vietnamese law.

News

HO CHI MINH CITY: While several SE Asian markets face gloomier prospects in 2017, Vietnam's booming mobile connectivity, space for new brands and increasingly international outlook could see it become a star market in the year ahead.

Article

This article explores trends set to shape Vietnam's marketing landscape in 2017, including economic growth, rising smartphone penetration, and the growing popularity of e-commerce, as well as highlighting potential challenges ahead.

Case Study

This case study shows how Nescafé, a coffee brand, created its own reality TV show to increase brand equity in Vietnam.

Article

The article offers five considerations for marketers about Tet, Vietnam's biggest holiday celebration, touching on content marketing strategies, search and video.

Case Study

This case study demonstrates how Unilever used smart targeting online in order to promote its Comfort Pure fabric softener to consumers in Vietnam.

Case Study

This case study shows how Kotex, a feminine hygiene brand, tapped into a consumer insight to increase engagement in Vietnam with a TV and social media-led campaign.

Case Study

This case study shows how Samsung, an electronic devices brand, increased its sales and surpassed the industry's market leader by localizing its campaign and engaging with its Vietnamese audience.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

Case Study

This case study describes how OMO, Vietnam's leading detergent brand, ran a brand campaign that promoted family values.

Case Study

This case study shows how Huggies, a diaper brand, successfully took on its main competitor and increased sales in Vietnam.

Case Study

This case study explains how MILO, a milk based drink, created an app to help parents monitor their children's activity levels and food intake to increase the brand's relevance in the Philippines.

Case Study

This case study shows how KFC Vietnam, the fried chicken QSR, brought young people back to its stores with the launch of a limited product: 'Black Pepper and Lime Chicken,' a reference to classic local flavours.

Article

This article explores how MasterCard overcame an entrenched cash culture and regulatory restrictions in Vietnam to boost credit card use and social media engagement.

Case Study

This case study describes how Samsung, the manufacturer of the Galaxy S6 and S6 Edge phones, drove product engagement, sales and competitive conversion in Vietnam by engaging digital and mobile channels.

News

HO CHI MINH CITY: International retail brands are eyeing up expansion in Vietnam, where modern trade channels account for a quarter of retail business and new opportunities are opening up as trade agreements remove barriers.

Article

This research by Ogilvy and Mather investigates the opportunities and challenges for brands in 12 developing markets.