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BANGKOK: Thailand’s finance ministry has edged up its economic growth forecast and businesses are hoping for more positive consumer sentiment following the end of a year-long mourning period for the late King Bhumibol.

Case Study

KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores.

Case Study

Local brand Cute Press, created an online "soap opera" to boost sales of its UV Expert White & Matte sunscreen in Thailand.

Case Study

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Case Study

PETA, the animal welfare charity, raised awareness of the leather trade in Thailand by using shock tactics that generated social and earned media coverage.

Case Study

Chocolate brand KitKat used its packaging and a social activation to achieve unprecedented sales around Valentine's Day in Thailand.

Case Study

Sponsor, a sports drink brand in Thailand, increased its sales by building a connection with sports lovers by helping them support the Thai national football team.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

Mobile phone brand Samsung used TV, online and social media to create an audio puzzle trail to launch its Galaxy Note 5 model to Gen Y customers in Thailand.

Article

L'Oréal, the global cosmetics brands, has mined social media for micro-trends to inform product innovation in Asia's emerging markets.

News

BANGKOK: Consumer goods firms are tapping into the online data being gathered by e-commerce platforms in Southeast Asia to better understand consumers and to increase their reach.

News

BANGKOK: Women in Thailand are more likely than those in other parts of Asia Pacific to consider that they are accurately represented in advertising, according to research, but they may not always find it relatable.

News

BANGKOK: Jim Thompson, one of the largest luxury brands in Thailand by revenue, intends to expand into Europe and other top retail destinations before making a move into the Chinese market, the company’s chief executive has revealed.

News

BANGKOK: Tencent, the Chinese internet giant, sees Thailand playing a central role as it expands across Southeast Asia, and an early focus will be on advertising Thai brands to Chinese tourists in their own language.

Case Study

This case study shows how Benda Kogyo, a car parts manufacturer, developed an internal campaign to celebrate the brand's 50th birthday and streamline its business throughout its branches across Asia.

News

BANGKOK: The use of in-store beacon technology to deliver location-based mobile offers can recruit new customers to the brand and category, generate sales uplift and drive cross-purchase opportunity, according to research.

Case Study

This case study explores how KBank Live, a banking corporation, launched a local campaign in Thailand to become more engaged amongst young office workers.

Research Paper

This paper looks at the change of customer behaviour in the era of multichannel retail in order to deliver engagement in the Thai market.

Case Study

This case study explains how fast food chain Burger King turned negative comments into a marketing opportunity in Thailand.

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

News

SINGAPORE: Thailand has the safest online advertising environment in Southeast Asia as well as offering the highest rate of viewable ads across both display and video, according to a new study.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

Case Study

This case study describes how the Thai Health Promotion Foundation invented HELPMET, the world's first helmet that can detect a serious head impact and call for help when riders are unconscious.

Case Study

This case study describes how non-profit organisation the Thai Health Promotion Foundation created AbsorbPlate, an innovative design inspired by the texture of sponge, that made Thai food less greasy, and helped tackle Thailand's obesity problem.

Case Study

This case study describes how Duang Prateep Foundation, a non-profit charity, used motorcycles to tackle the mosquito problem in Thailand's slums.