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News

BANGKOK: Women in Thailand are more likely than those in other parts of Asia Pacific to consider that they are accurately represented in advertising, according to research, but they may not always find it relatable.

News

BANGKOK: Tencent, the Chinese internet giant, sees Thailand playing a central role as it expands across Southeast Asia, and an early focus will be on advertising Thai brands to Chinese tourists in their own language.

Case Study

This case study shows how Benda Kogyo, a car parts manufacturer, developed an internal campaign to celebrate the brand's 50th birthday and streamline its business throughout its branches across Asia.

News

BANGKOK: The use of in-store beacon technology to deliver location-based mobile offers can recruit new customers to the brand and category, generate sales uplift and drive cross-purchase opportunity, according to research.

Case Study

This case study explores how KBank Live, a banking corporation, launched a local campaign in Thailand to become more engaged amongst young office workers.

Research Paper

This paper looks at the change of customer behaviour in the era of multichannel retail in order to deliver engagement in the Thai market.

Case Study

This case study explains how fast food chain Burger King turned negative comments into a marketing opportunity in Thailand.

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

News

SINGAPORE: Thailand has the safest online advertising environment in Southeast Asia as well as offering the highest rate of viewable ads across both display and video, according to a new study.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

Case Study

This case study describes how Duang Prateep Foundation, a non-profit charity, used motorcycles to tackle the mosquito problem in Thailand's slums.

Case Study

This case study describes how non-profit organisation the Thai Health Promotion Foundation created AbsorbPlate, an innovative design inspired by the texture of sponge, that made Thai food less greasy, and helped tackle Thailand's obesity problem.

Case Study

This case study describes how the Thai Health Promotion Foundation invented HELPMET, the world's first helmet that can detect a serious head impact and call for help when riders are unconscious.

News

BANGKOK: FMCG growth in Thailand slowed to less than 2% in 2016 as consumer confidence remained fragile and the country experienced its worst drought in decades.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

News

BANGKOK: Advertising expenditure in Thailand plummeted by 42.6% in November as the nation mourned the death of its long-reigning monarch, according to new figures.

Case Study

This case study describes how Knorr, a food and beverage brand owned by Unilever, used a fully integrated digital campaign in Thailand to inspire local mothers to cook more at home and increase the usage of Knorr food cubes.

Case Study

This case study shows how WWF Thailand, a wildlife protection NGO, successfully pushed for change in Thailand against poachers, using a celebrity-driven social media campaign.

Case Study

This case study shows how OfficeMate, an office supplies retailer, devised a social media-driven campaign to increase brand awareness and loyalty in Thailand.

Case Study

This case study shows how Vaseline Men, a grooming brand, highlighted the product's healing capabilities with a digital campaign that focused on Thai men's worst fears.

Case Study

This case study describes how Burger King diffused a tense social media story about a mother and daughter wearing traditional Thai costume in a Burger King restaurant, by celebrating Thainess.

Article

The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.

News

BANGKOK: Advertising expenditure in Thailand is expected to pick up in the second half of the year thanks to a combination of economic recovery and the boost to marketing from local and international sporting events.

Case Study

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Article

This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.