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News

SINGAPORE: Twitter is ramping up its involvement in live sports in Asia Pacific with the expectation that sports bodies prefer it to the likes of Amazon and Facebook.

News

SINGAPORE: One of the fastest-growing economic areas in the world with high internet penetration, Southeast Asia’s internet economy will reach $50bn in 2017 and has the potential to exceed $200bn by 2025, according to a new study.

News

SINGAPORE: Connected consumers in Asia Pacific are far more likely to make online purchases via their mobile devices than those in other parts of the world, new research shows.

News

SINGAPORE: Encouraging young Singaporeans to invest in their financial health for the distant future can be a real challenge, but marketers are not afraid to think outside of the box.

News

SINGAPORE: Ice cream brand Ben & Jerry’s has partnered with local activists to help Singapore tackle climate change in an initiative that also helped to enhance its brand purpose.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Article

Ben & Jerry's used a brand partnership with a local activist group in Singapore to localize its global brand purpose to fight climate change.

News

SINGAPORE: Television remains the most popular lead media for advertising campaigns across Asia, but it is not necessarily the most effective, according to a new WARC report.

Article

Singaporean millennials weren’t thinking about retirement planning or healthy eating on festive occasions – this article outlines how two local campaigns aimed to change the behaviours of young Singaporeans on these two important issues.

News

SINGAPORE: When market testing showed an uphill battle for Coca-Cola’s new sugar-free product in Singapore and Malaysia, the global beverages giant turned to experiential activations to engage local consumers.

Article

When Coca-Cola's new sugar free product faced an uphill battle in Singapore and Malaysia, the company turned to experiential marketing to get Asia's millennials fizzing again.

Article

Examines the changes in journalistic practice over the last five years, specifically in response to technology and the evolution of social media, and the lessons for qualitative researchers.

News

SINGAPORE: Changing demographics and behaviours influenced by digital technologies are reshaping PR practices in Southeast Asia, where, anecdotal evidence suggests, PR practices can be markedly different from those in western countries.

News

SINGAPORE: Native advertising and effective content marketing delivers a much better ad experience to consumer, according to a senior executive at Singapore Press Holdings, the country’s largest print media publisher.

Case Study

Credit card brand Mastercard used digital and social media to connect with mothers in Singapore.

Case Study

Insurance company Income used TV, social media and OOH to sell more life insurance and retirement plans to young people in Singapore.

Case Study

Telco brand Singtel used a multimedia campaign based around digital firecrackers at Chinese New Year to build brand affinity among families in Singapore.

Case Study

Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

Case Study

Make-up brand Maybelline used Facebook, and its audience's obsession with Snapchat selfies, to launch its Dream Velvet foundation in Singapore.

Case Study

The Ministry of Culture, Community and Youth (MCCY), a Singaporean government department, inspired young people to feel more confident in their resilience in the event of a crisis through emotional storytelling.

Case Study

Telecommunications company Singtel increased use of its data roaming product for Singaporean customers travelling abroad with a film, social media, and digital and search ads.

Case Study

Streaming platform Netflix used a combination of OOH, experiential, radio and online to launch its series The Crown in Singapore.

Case Study

The Singapore Tourism Board (STB) used humorous videos posted on social media to raise awareness of the need for travel insurance among Singaporeans.

News

SINGAPORE: Uber is learning from its stunt marketing flops in Asia as it evolves to a more purpose-driven approach, according to a senior executive at the ride hailing company.

News

SINGAPORE: The financial sector has been slow to pick up on digitization, but becoming mobile first is now the only way to survive, according to a senior executive at Citibank.