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Article

7-Eleven Philippines is pioneering a new business model to take e-commerce to the Philippines mass market – potentially 90 million people - via its 2100 stores nationwide.

Case Study

TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.

Case Study

TNT, a mobile network, increased revenue with two social media videos by focusing on service in a price-led Philippines market.

Case Study

Condiment brand Lady's Choice, used a TV campaign pushing the idea of reunions to boost Christmas sales of its mayonnaise in the Philippines.

Case Study

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Case Study

Powdered beverage brand Tang used online and cinema to reposition itself in the Philippines.

Case Study

Laundry brand Breeze used a digital campaign to raise awareness of, and appreciation for, its global "Dirt is Good" campaign in the Philippines.

Case Study

Mead Johnson communicated the benefits of its Enfa A+ Gentlease baby formula directly to doctors, to work around advertising regulations in the Philippines.

Case Study

Fashion brand Bench used a digital content campaign to appeal to young millennials in the Philippines.

Case Study

Food brand Fiesta used a multichannel campaign to promote its P59 Spaghettipid pack to maintain its market-leading position in the pasta and sauce market in the Philippines.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

Infant formula brand Bonakid relaunched its Pre-School drink in the Philippines, with a multichannel campaign with music at its core.

Case Study

The Campaign Against the Return of the Marcoses to Malacañang (CARMMA), a political campaign group, used a high-impact social media video to help swing the result of the Philippine presidential election.

Case Study

The Metro Manila Development Authority used online and PR to create a campaign to get drivers to pay their traffic violation fines in The Philippines.

Case Study

Krem-Top, a coffee creamer brand in the Philippines, increased sales by tapping into a new segment with a TV ad and social media posts.

Case Study

This case study explores how Breeze, a detergent brand, ran a national campaign in the Philippines to take out the worry from removing stains and help moms see the good in dirt.

Case Study

This case study explores how the ABS CBN Foundation, a non-profit, non-governmental organisation, launched a local campaign in Manila, Philippines to raise awareness of the city's polluted rivers, by collaborating with artists.

Case Study

This case study explores how Love Yourself, a non-profit organisation offering free HIV testing, launched a campaign to inform Philippine nationals that HIV can be part of anyone's story.

Case Study

This case study explains how banana producer Chiquita Bananas increased sales and market share in Japan with art on bananas featured in a TV ad and social media campaign.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

News

ASIA: International brands operating across Asian markets should consider whether they are prepared for the "politics of consumption" in a time of political uncertainty and growing brand nationalism.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

Article

This article shows how Hershey Philippines created a mobile-first social media campaign to bring joy to Filipino women.

News

MANILA: The Philippines has a huge Gen Z population, which will offer new opportunities for marketers in 2017 despite the political and economic uncertainties the country faces, according to an industry figure.

Article

The article reveals the key trends set to shape marketing in the Philippines in 2017: economic and political upheaval, fake news concerns, and the rise of Gen Z as a powerful consumer force.