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Case Study

This case study explains how PETRONAS, an auto fuel retailer, used an emotional short film distributed online and on TV to connect with the Chinese community in Malaysia during Chinese New Year.

Case Study

This case study shows how Maxis, a communications company, improved brand equity and rebooted its annual CSR initiative using a multi-platform awareness campaign in Malaysia.

Case Study

This case study explains how telecoms company Maxis, used a digital and on-ground storytelling campaign to target small-to-medium-sized businesses in Malaysia.

Case Study

This case study describes how fast-food brand KFC employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.

News

KUALA LUMPUR: Malaysia's online retail market is forecast to grow 23% per year until 2021, largely down to electronics and media, according to a new report from management consultancy firm A.T.

Case Study

This case study shows how Shell, an oil and gas company, organized a charity drive and increased brand awareness in Malaysia using a social media workout challenge.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

News

KUALA LUMPUR: Malaysia has become the first country outside of China to take part in Alibaba's electronic world trade platform (eWTP) initiative, which envisions digital free-trade zones for small and medium-sized businesses.

News

KUALA LUMPUR: Popular influencers in Malaysia are increasingly using Instagram to shape the way advertising is conducted in the country and the wider region.

Case Study

This case study details how Digi Telecommunications, a mobile service provider, increased sales and customer loyalty among migrants in Malaysia.

Case Study

This case study shows how Moving Walls, a digital billboards brand, introduced itself to the Malaysian market using a large-scale billboard campaign across the country.

Case Study

This case study describes how Bursa Malaysia, Malaysia's national stock exchange, repackaged and simplified stock trading for Millennials with a disruptive idea that combined investment experts and social influencers.

Case Study

This case study describes how Ribena, an English origin brand of blackcurrant-based uncarbonated and carbonated soft drinks, promoted its new drink variant to restaurant customers in Malaysia by using a branded card as its new advertising platform.

Case Study

This case study describes how KFC Malaysia, a fast food chain, promoted its new burger by using real-time data to create and distribute content to its target audiences.

Case Study

This case study describes how Pizza Hut, the restaurant chain, used weather triggers in its online search campaign in Malaysia to maintain market dominance.

Case Study

This case study describes how Maybank, Malaysia's largest bank, used en event and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout South East Asia.

Case Study

This case study describes a campaign by Telekom Malaysia (TM), Malaysia's biggest broadband provider, which used an emotional video as a platform for gathering charitable donations during the religious festival of Hari Raya.

Case Study

This case study describes how Kleenex, a tissue brand, used a social experiment to promote its scented face and hand tissue in Malaysia.

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This case study describes how Sunsilk, Malaysia's largest shampoo brand, reached two separate audiences by using targeted advertising that suited local sensibilities.

Case Study

This case study describes how Quaker, the world's number one oatmeal brand, used a cross-channel strategy to encourage Malaysian mothers to try Quaker recipes.

Article

The article uses consumer research to investigate the nuances of local beauty culture in Indonesia, Japan, Malaysia and South Korea, and outlines why local brands are beating their international counterparts in Asia.

Case Study

This case study explains how Maxis, a mobile telephone network in Malaysia, created a system to keep people connected when the network was damaged by extreme weather.

Case Study

This case study shows how Comfort, the fabric softener brand, drove usage in Malaysia by focusing on the 'most important garment for Malay women: the headscarf'.

Case Study

This case study describes how 7-Eleven Malaysia, a leading Slurpee retailer, ran a 2-day event, BYO Cup Day, that increased sales and awareness through a social campaign that amplified the impact of the on-ground event.

Case Study

This case study describes how Dunlopillo, a Malaysian mattress brand, used its existing technical product videos as a way to lull sleepless Malaysians to sleep, then imploring them to think about changing their mattress in the morning.