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When Coca-Cola's new sugar free product faced an uphill battle in Singapore and Malaysia, the company turned to experiential marketing to get Asia's millennials fizzing again.

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Malt drink brand Milo used social media to change the narrative around parenting and raise purchase intent for the product in Malaysia.

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Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

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Malaysian utility brand Maxis partnered with navigation app Waze to create Maxis-Waze Safe Mode – a kid-sourced GPS navigation system.

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Telecoms company Maxis used a digital and on-ground storytelling campaign to target small to medium-sized businesses in Malaysia.
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Mouthwash brand Listerine used influencers in an online campaign to persuade millennials in Malaysia to develop a mouthwash habit.

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PricewaterhouseCoopers in Malaysia set out to restore trust in the institutions of government, media, business and NGOs.

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Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

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Communications services provider Maxis' digital retargeting campaign boosted awareness, participation and volunteer recruitment for its Kongsi home-building CSR initiative during Chinese New Year in Malaysia.

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Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

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Oil giant Shell used digital and radio influencers in a word-of-mouth campaign to persuade customers to take part in its pump-for-charity drive during Hari Raya in Malaysia.

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Media company Media Prima promoted its TV programmes in Malaysia through a celebrity tour across the country's rural states.

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Etika Sdn. Bhd., the Malaysian FMCG manufacturer, competed with Nescafé with its Wonda Coffee brand on International Coffee Day.

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Carbonated drink brand Mountain Dew reinvented its yearly Dew Challenge in Malaysia to target casual gamers as well as hardcore ones with a Drone Hunt app.

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Nivea, the personal care brand, increased sales and encouraged men to consider their skincare in Malaysia through football.

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Gum category leader Doublemint targeted the Malaysian youth with a campaign that encouraged them to give people with potential a chance to shine.

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Malaysian entertainment company Astro Malaysia Holdings Berhad promoted the launch of its new TV drama using a mix of social media content and offline events.

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To increase footfall to its outlets in Malaysia, convenience store 7-Eleven launched a campaign on social media, positioning itself as a brand close to the youth.

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Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.

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Etika Sdn. Bhd., an FCMG manufacturer in Malaysia, promoted the Mountain Dew soft drink through a mixed reality game, the Mountain Dew Drone Hunt.

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Government agency Perbadanan Insurance Deposit Malaysia (PIDM) raised awareness of its role among the Malaysian public using locally-relevant comics in its communication.

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F&N, Malaysia's largest manufacturer and distributor of soft drinks, reconnected with the youth through a crowdsourced music video.

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Fresh milk brand Goodday reclaimed its position on the Malaysian market by introducing a lovable character that let customers interact with the brand.

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McDonald's, the fast food franchise, created a #3biteschallenge to promote its improved McChicken product in Malaysia.

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Peugeot, the car manufacturer, encouraged safer driving in Malaysia with the introduction of a mobile game for children.