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Case Study

Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.

Case Study

Water brand AQUA kept its number one position in Indonesia with the efficient use of an innovative platform.

Research Paper

Unilever's Open Innovation team conducted an ambitious project in Indonesia to eradicate mosquito-based illnesses, using disruptive, anti-category language and deep design to create products that resonated with local communities.

Article

Pizza Hut sought to refresh its brand in 50 vastly different Indonesian cities by employing ethnographic research and developing 'city personas' for segmentation.

Case Study

Kraft Heinz's chilli sauce brand, Sambal ABC, grew market share in Indonesia with an integrated multimedia campaign.

Case Study

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Case Study

Indomie, an instant noodle brand in Indonesia, used a social media campaign to improve its brand attributes and launch a new product.

Case Study

Bukalapak, an Indonesian e-commerce website, fought against a decline in market share by focussing on small businesses.

Case Study

Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

Case Study

Soy sauce brand KecapABC used a multichannel approach to launch a new brand positioning to increase sales and boost engagement in Indonesia.

Article

L'Oréal, the global cosmetics brands, has mined social media for micro-trends to inform product innovation in Asia's emerging markets.

News

JAKARTA/KUALA LUMPUR: Young Muslim women in Southeast Asia are increasingly cosmopolitan and ambitious at the same time as being religiously observant, according to a new study which suggests these trends represent both opportunities and challenges ...

Case Study

This case study details how AXE, a men's fragrance brand, inspired men in Indonesia to embrace individuality through its 'Find Your Magic' campaign, which celebrates the journeys of three Indonesian men.

Case Study

This case study explains how Zwitsal, an Indonesian baby products brand, increased its market share and mothers' emotional connection to the brand by using AI to create special moments between them and their babies.

News

SINGAPORE: Consumers in Indonesia and Thailand are increasingly looking to lead healthy lifestyles and view protein consumption as a way of achieving that goal, according to a new study.

News

JAKARTA: An increasing number of young, connected Indonesians are choosing to shop online rather than in physical stores, a trend which was demonstrated during Ramadan.

Case Study

This case study describes how online marketplace, Bukalapak, used a multichannel approach to persuade small- and medium-sized businesses to use its platform in Indonesia.

Case Study

This case study looks at how Lifebuoy, a soap brand, created a social movement in India, Indonesia and Kenya to save children's lives by building awareness and changing handwashing behaviour.

News

JAKARTA: Ramadan marks the biggest spending month of the year in Indonesia, with marketers hoping to boost sales as consumers, flush with annual wage bonuses, buy a range of items across categories.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

News

JAKARTA: The rate of growth of advertising expenditure in Indonesia doubled in 2016, new figures show, as the economy recovered from several years of sluggish growth.

News

JAKARTA: Optimism is the key word for Indonesia's advertising industry in 2017 as South East Asia's biggest economy looks toward a brighter year, with higher consumer spending and increased ad spend across both digital and traditional channels.

Article

This article outlines the trends set to shape Indonesian marketing in 2017, including economic growth, aspirational middle class consumers, mobile-first, and increased ad-spend across both traditional and digital media.

Research Paper

This paper describes a cross-funded international research programme designed to hasten a decline in child marriage in four developing economies around the world.

News

JAKARTA: Vice Media, the North American digital media business, is launching a full-scale operation in Indonesia as it seeks to tap into the country's huge population of younger consumers.