Get a demo Do I subscribe? News sign-up Sample reports

India

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

2,136 results found
Sort by

News

MUMBAI: India’s e-commerce market is already fiercely competitive, but the battle looks set to intensify after reports that Walmart is in talks to acquire a 40% stake in Flipkart.

News

BENGALURU: Dailyhunt, the Indian news and entertainment aggregator which specialises in regional language content, plans to ramp up its challenge to other content providers with the appointment of the former head of Facebook India.

News

NEW DELHI: It is estimated that India has around 430m internet users at present, but up to 80% of them still do not shop online, which means the potential for digital consumer spending is expected to more than double to $100bn by 2020.

News

NEW DEHLI: Innovation and a focus on the practicalities of oral health care have helped Colgate retain its position as India’s most trusted brand for the seventh year in a row.

News

SINGAPORE/MUMBAI: Physical retail stores can be a powerful part of a brand’s e-commerce strategy, according to the CMO of ‎IBM in ASEAN.
Countdown Clock
Just 44 days left to enter the WARC Prize for MENA Strategy

Article

E-commerce in India will grow exponentially in 2018, with key trends including mobile commerce, third-party marketplaces and social media shopping all offering opportunities for brands.

Article

Puma used data efficiently to create an end-to-end e-commerce solution that built on its existing retail infrastructure in India.

News

MUMBAI: Global FMCG company Procter & Gamble has announced that it will source as much as US$30 million from women-owned businesses across India in the coming three years.

Case Study

Cereal brand Kellogg's reached substantial brand awareness in India by creating an all year-round communication with consumers.

Case Study

Eros International, one of India's biggest movie production houses, successfully launched a new movie despite a rival launching on the same day.

News

NEW DELHI: Tens of millions of Indians love to use messaging services to send an uplifting morning greeting to their friends and family, but it appears the habit is jamming up the internet.

News

NEW DELHI: FMCG brands in India are taking a keen interest in how local neighbourhood stores are starting to exploit technology in ways that enable them to rival modern trade and e-commerce.

Research Paper

Automobile brand Jaguar Land Rover created customised LinkedIn-focussed strategies to target their customers in India.

Case Study

Indian TV show Star Parivaar Awards gained momentum integrating data and technology.

Case Study

Toiletries brand Dove launched the localised campaign #ChangeTheRhyme to make the brand's iconic Real Beauty concept more relevant to women in India.

Research Paper

Teenopedia is a source of information on the lives of teens from all angles, providing a single destination on how to reach out to them.

Article

Offers tips and case studies on effective content marketing for rural audiences in India, addressing story-telling, online video and finding success on a low budget.

Case Study

Indian entertainment TV channel Star Plus launched a campaign to change stereotypical perceptions of women with the support of the national cricket team.

Case Study

Kellogg's cereal brand Chocos joined forces with a leading Indian parenting blog to drive its brand proposition of uninhibited childhood but also persuade mothers that it was a healthy food.

Case Study

Cornetto, the ice-cream brand, increased brand equity in India by telling stories in short videos in a Valentine's Day campaign.

Case Study

Kellogg's cereal brand Chocos used a content strategy in partnership with a popular children's animated series in India to launch three new variants.

Article

As online content becomes a core brand platform in India, marketers must understand local media consumption habits, be useful and think long term to build brand love.

Case Study

Compact executive car Jaguar Land Rover XE was successfully promoted in India through a partnership with a TV broadcaster and engaging inspirational influencers.

Case Study

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

Case Study

Gum brand Doublemint achieved relevance among young Indian consumers by engaging them in the creation of a crowd-sourced picture-book.