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Milk & dairy drinks

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Case Study

This case study describes how milk brand Beyti used an artistic platform to achieve standout and target mothers in Egypt.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.

Case Study

This case study shows how Marigold, a yoghurt brand, successfully increased brand awareness among Singaporean women using a highly engaging social media campaign.

Case Study

This case study details how Milk West, a group of four provincial milk marketing boards in Western Canada, developed content that changed behaviours in the youth target.

Article

This event report describes how Arla, the British milk company, found growth by engaging shoppers in a category with enormous penetration, but negligible interest.

Case Study

This case study describes how premium packaged milk brand Olper's converted loose milk users in Pakistan by building a multichannel educational health movement across the country.

Case Study

This case study describes how X-Ray Casts, a direct campaign for kids that promoted Anchor Calci Plus milk in New Zealand, achieved success by asking kids with broken bones to apply an X-ray cast.

Case Study

This case study explains how MILO, a milk based drink, created an app to help parents monitor their children's activity levels and food intake to increase the brand's relevance in the Philippines.

Case Study

This case study shows how Almond Breeze, an almond milk brand in the US, positioned itself as a healthy milk alternative through a content and word-of-mouth based campaign.

Case Study

This case study describes how Almarai, the world's largest vertically integrated dairy company and the pride of Saudi Arabia, changed a negative online conversation to a positive one by using a digital campaign to shed light on a topic that was both relevant to a dairy brand and to a social issue in Saudi Arabia.

Article

This article highlights six factors to take into account when considering using technology in marketing campaigns.

Case Study

This case study shows how Diploma Full Cream Milk Powder used a consumer promotion referencing a major social issue to create a more positive brand image.

Case Study

This case study describes how Anmum, a milk brand for pregnant women, developed a media strategy to stem its decline and increase product trial in the Philippines.

Case Study

This case study describes how Fonterra, a New Zealand multinational dairy co-operative, showed New Zealand the benefits of drinking milk to grow volume sales for its Anchor brand.

Case Study

This case study shows how Nido Fortified, a full cream milk powder for children aged 4-12, grew its market share in the Middle East while emphasising the brand's emotional bond with mothers.

Article

This event report addresses how MilkPEP built brand equity for chocolate milk as a recovery drink, thus tapping a new usage occasion for a product long regarded as a treat for kids.

Case Study

This case study describes how the Strategic Milk Alliance, a producers' organisation, created the first ever national campaign in Canada to promote milk.

Case Study

This case study demonstrates how Milo, a malt drink owned by Nestlé, engaged with Malaysian teenagers to extend its product life beyond just children's consumption.

Case Study

This case study describes how Supermalt, a drinks brand, used creative and fun PR and events to target Afican and Caribbean communities in London, UK.

Case Study

This case study describes how Malaysian brand MILO used succinct and impactful messages to reinforce the message that breakfast is the most important meal of the day.

Case Study

This case study describes how powered milk drink Bournvita, owned by Mondelez, overcame slowing growth in India by focussing on the importance of good habits for children, targeting mothers.

Case Study

This case study explains how MILO, a chocolate milk drink brand, created a new sport in order to reposition itself in Malaysia and appeal to teenagers.

Article

This event report discusses how The Milk Processor Education Program in the US turned chocolate milk from solely being seen as a treat for kids to a recovery drink for athletes.

Case Study

This case study describes a campaign by Fédération des producteurs de lait du Québec (FPLQ), a milk producers association in Québec, Canada, to reposition chocolate milk from a children's drink to a sports recovery drink in an influencer strategy.

Case Study

This case study describes how the Alaska Milk Corporation used an emotional campaign to increase volume sales and maintain it's price point against market pressure in the Philippines.