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Case Study

This case study explains how J7 Tonus, a Russian drinks brand owned by PepsiCo, used a receipt promotion to increase sales.

News

MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...

Article

This article looks at an exciting new entrant into the growing Indian soft drinks market - Paper Boat, a brand launched in 2013, which originally intended to market an energy drink named Tzinga, but instead recreated some of the traditional fruit drinks of the subcontinent as packaged drinks.

Case Study

This case study describes how B'lue, a new water-based drink, launched in the Philippines by building a strong association between a new movement and the product.

Case Study

This case study shows how B'lue, a drink brand, increased sales and brand awareness in the Philippines by using Batman vs Superman branded content As sales in the soft drinks and juices market were declining, B'lue wanted to become millennial's alternative drink of choice.

Case Study

This case study describes how Appy Kids Drinks, a healthier kids' drink brand in the UK, increased its sales by developing a brand presence with interactive packaging.

Case Study

This case study explains how Britvic's J2O soft-drink brand increased sales of its festive limited edition Glitter Berry, with a redesign strategy.

Case Study

This case study explores how JuiceBurst was transformed over three years from being largely unknown to one of the UK's fastest growing beverage brands.

Research Paper

This paper argues that deprivation studies - where a product is taken away from a participant - is the best way to understand true feelings and behaviours.

Research Paper

This paper explains how Innocent, the drinks company, incorporated behavioural economics into its packaging design test to launch a new product in the UK.

Case Study

This case study describes how PIP Organic, an independent brand of 100% organic juices and smoothies in the UK, successfully launched a new range for children through clearly differentiated packaging design.

Case Study

This case study describes a campaign by Maaza, the drinks brand, to reposition it from a seasonal to a year-round product in India.

Case Study

This case study explains how Capri Sun, the soft drinks brand, created a multi-platform national promotion in the USA to reinvigorate the brand after declining interest among children.

Case Study

This case study describes how Minute Maid Pulpy, the orange juice brand, responded to aggressive competitor marketing in Malaysia.

Case Study

This case study describes how PepsiCo's beverage brand, Slice, targeted the frequent consumer category in India.

Case Study

This case study describes how PepsiCo's challenger Indian soft drink brand, Slice, grew its share of consumer spend in an extremely competitive sector not by targeting a small niche in the market, as challenger brands typically do, but by actively targeting the frequent category consumer.

Case Study

This set of brief case studies demonstrates how doordrop media have been used to encourage trial for FMCG brands.

Case Study

Happy Monkey, formerly an adult health drink, was repositioned as a UK kids' smoothie brand with this campaign.

Case Study

The Coca-Cola Company needed to grow the presence of its Minute Maid Pulpy Super Milky drink in China to challenge a dominant rival in the value-added dairy category.

Case Study

PepsiCo's H2Oh! carbonated flavoured water had established a solid number two position in Argentina, but the category started to decline in favour of still flavoured water.

Case Study

Piet Hoogesteger and family supplied fresh pressed juice to Dutch hotels, restaurants and private label since 1955 but wanted to grow, by moving from an unbranded "behind the scenes" supplier to a consumer-facing brand.

Case Study

Cawston Vale is a line of long-life fruit juices sold in the UK. Traditionally, ambient fruit juice a low-involvement category; innovation and high-quality tends to be found in the chilled section.

Case Study

This low-budget rebranding for Froosh, a Norwegian fruit smoothie brand, aimed to improve shelf standout and highlight the fact that its ingredients were pure fruits.

Case Study

Fruit Shoot, a UK children's drinks brand from Britvic, developed brand engagement activity that helped children to learn new skills like hula hoop, diablo and football tricks.

Article

This report assesses the impact of different media formats used during a campaign by Maggi So Juicy, the recipe mix brand owned by Nestlé, in the UK.