Get a demo Do I subscribe? News sign-up

Energy drinks

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

93 results found
Sort by

Article

This article draws on exclusive research by Publicis Media China and the Ehrenberg-Bass Institute to determine how CEPs drive brand influence in the Chinese ready-to-drink category.

Case Study

Sponsor, a sports drink brand in Thailand, increased its sales by building a connection with sports lovers by helping them support the Thai national football team.

Case Study

Kids' malt drink brand Boost used TV and print to reposition itself in India.

Case Study

Energy brand Red Bull reinvented its content strategy on Facebook to become relevant to the Indian audience, while staying true to the brand's values.

Case Study

This case study shows how Frucor's brand V Energy had success with its 'The Massive Hit that Improves You A Bit' campaign in Australia despite increasing regulatory and lobbying pressure for its caffeine and sugar content.

News

LONDON: Soft drinks firm Britvic has reported a successful partnership with actor Idris Elba in generating sales of its Purdey’s brand, but less achievement in building the brand itself.

Article

This article explains how it’s still possible to miss the mark even if an influencer seems to fit well with the brand's identity, as Purdey’s found with Idris Elba.

Case Study

The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling to launch the brand and redefine the sector in Egypt.

Case Study

This case study shows how Gatorade, a sports drink, used a popular Snapchat filter to increase sales and brand awareness in the US during the Super Bowl.

Case Study

This case study explains how Gatorade, a non-alcoholic beverage brand, turned the Super Bowl into a platform for brand engagement through the use of Snapchat.

News

VANCOUVER/PARIS: The mere marketing of energy drinks as mixed with alcohol ends up making young men feel more intoxicated and uninhibited than they actually are, a new study has revealed.

Case Study

This case details the launch of Mtn Dew Kickstart, a soft drink brand owned by PepsiCo, which targeted young men in the US.

Case Study

The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling tactics to launch the brand and redefine the sector in Egypt.

Case Study

This case study describes how Lucozade, the global sports drink brand, leveraged its sponsorship of the Irish Rugby team during the 2015 6 Nations campaign, and involved fans as the '16th player' by testing their conversion skill.

Case Study

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

Case Study

This case study shows how Mountain Dew, a carbonated drinks brand, increased brand awareness and preference by using real live Indian heroes to promote its brand philosophy.

Case Study

This case study describes how Gatorade, an American manufacturer of sports beverages, cemented the legacy of a leading female athlete by deactivating her social media accounts.

Case Study

This case study describes how Getorade, a sports drink developed in the US, boosted Getorade's brand image by releasing a film featuring footballer Lionel Messi.

Case Study

This case study explores how Pocari Sweat, a Japanese sports drink brand, brought the excitement of their Lunar Dream project to Indonesia through an immersive event about lunar exploration.

News

NEW YORK: Gatorade, the sports drink manufactured by PepsiCo, makes driving "brand love" one of the core goals behind its marketing communications.

Article

This event report examines how Gatorade uses multiple platforms to promote its products and build it brand.

Case Study

This case study describes how Lucozade, which leads the UK sports drinks category, successfully tackled some very negative press, reversing its falling sales and consumer perception.

Case Study

This case study demonstrates how 100PLUS, Singapore's No 1 isotonic sports drink and an official partner for the Southeast Asian Games 2015, established the brand's association with this major event, building brand equity and driving sales at the same time.

Case Study

This case study details how Organic Valley, an independent cooperative of organic US farmers, advertised its Organic Fuel protein drink to athletes and crossfitters with its Save the Bros campaign.

News

AUSTIN, TX: Gatorade, the sports drink, relies on a four-point formula to tell engaging stories – with a focus on being creative, authentic, strategic and emotional.