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Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Case Study

This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.

Case Study

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

Case Study

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

Case Study

This case study describes how Sparkling Ice, one of the fastest-growing non-alcoholic beverage brands in the US, reached its core demographic and beyond by turning away from traditional advertising to digital and social.

Case Study

This case study demonstrates how Deep RiverRock, the Irish water brand, managed to become the bottled water of choice for 18-35-year-olds in Ireland.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Case Study

This case study describes how Arwa, the bottled water brand in UAE, created Twitter Tap to get people to re-evaluate the value of water and bring clean water to Syrian refugee camps.

Article

This event report looks at how two different brands, O2 and Evian, leveraged their sports sponsorships during 2015.

Case Study

This case study describes how Donat Mg, a mineral water brand, created a global Facebook page targeting pregnant women to raise awareness of the brand and its health benefits.

Article

This event report charts the rise to prominence of Vita Coco, a coconut-water drink that was launched in 2004 and helped create a new category.

Case Study

This case study explains how SanPellegrino, a drinks brand, created a social media campaign with a robot controlled by fans to engage existing customers and raise awareness of the brand with others.

Case Study

This case study explains how Mizone, a soft drinks brand, reinvigorated itself in China by targeting young people with an 'antidote to stress' message.

Case Study

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

Case Study

This case study describes an international campaign by Evian, the bottled water, which reinforced its 'youth' brand.

Case Study

This case study describes a global campaign by bottled water brand Evian, which invited people to meet their 'inner baby', a new take on the brand's long standing 'youthful' messaging.

Case Study

This case study describes a global campaign by Evian, the bottled water company, that used a social video and a mobile app to promote its product.

Case Study

This case study describes a campaign in Canada by Kraft, to launch a new beverage product, MiO.

Case Study

This case study describes how Highland Spring redesigned its packaging and became the number one bottled water brand in the UK.

Case Study

This case study describes how Evian, the bottled water company, used sponsorship of the Wimbledon tennis tournament to generate conversations on social media.

Case Study

This case study describes a campaign by Kirin, the Japanese food and drink producer, which used a positive message following Japan's 2011 earthquake to promote its health-food products.

Article

This presentation discusses how mobile technology can be used to capture brand experiences as they happen, using the example of sponsorship of Wimbledon, the tennis tournament, by Evian, the bottled water brand.

Case Study

This case study describes a Unilever campaign in Indonesia called 'Sceptic to Believer' – a promotion for a gravity based home water purifier called Pureit, which provided a cheap and reliable way for families to get drinkable water.

Case Study

This paper describes how Mizone, the Chinese vitamin water brand, created a new brand image to reposition the brand.