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Case Study

Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.

Case Study

Confectionery brand Doublemint used a multimedia approach to relaunch the brand in India.

Case Study

Volkswagen successfully relaunched its Beetle car model in India with a nostalgic online video.

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Watch brand Titan used a multimedia strategy to launch its smartwatch in India.

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Fast-food brand KFC used a multichannel approach to relaunch its Variety Bucket as the Friendship Bucket to appeal to millennials in India.

Case Study

Streaming platform Netflix used a combination of OOH, experiential, radio and online to launch its series The Crown in Singapore.

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SAN FRANCISCO: Twitter has announced that it will add labels to electioneering ads and launch a “Transparency Center” offering visibility on all advertising on the platform as well as submitting to an MRC audit.

Case Study

Meetic, a dating app, launched its brand across Europe with a video campaign that challenged conventions of the online dating category by telling millennials to be authentic.

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Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.

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WildAid, an NGO, spread the message about the damaging effects of the Ivory trade by uniting the world’s elephant NGOs through a global, virtual campaign ‘#JoinTheHerd’.

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Oasis, a soft drink brand, reversed its declining UK sales by devising a brutally honest campaign.

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Radiocentre, a brand responsible for promoting commercial radio to UK advertisers, got marketers to commit to spending more money on radio advertising by calling them out through songs on the platform.

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Amnesty International, a non-governmental organisation, transformed the refugee crisis from a global issue into a personal one for millions, by getting real refugees to respond to users on Twitter.

Case Study

Tide, a US laundry detergent, used the Super Bowl and the internet to celebrate the brand and blur the lines between reality and advertisement.

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Dove, the personal hygiene brand, successfully developed a campaign that challenged women's perception of beauty throughout the UK.

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This case study describes how WildAid, a US-based non-governmental environmental organisation, used marketing to successfully campaign against the global ivory trade.

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Excedrin, an OTC headache medicine, used the headache of the 2016 general election to get involved in the cultural conversation on social media and increase relevance.

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TruTV, an American TV network, used its critics to its advantage by launching its March Madness campaign on social media.

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This case study details how Move, a series of fitness accessories from Samsung, was promoted by showing how it can be fun and useful for non-athletes.

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This case study details how Starmark, a communications agency, created the Sync My Lights mobile app for movie lovers who want to enhance their at-home viewing experience.

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This case study explains how Dove, a skincare brand, got involved in beauty and body empowerment conversations by creating an algorithm that detects sexist comments made about female athletes.

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This case study details how T-Mobile, a phone carrier company, created the 'T-Mobile Tuesdays' loyalty program in the US to build and manage its relationship with millennials.

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This case study explains how Beats, a headphone brand, used a cast of global sporting heroes acting as brand ambassadors to enable the brand's 'Be Heard' banner to resonate with sports and music fans globally.

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This case study details how Yapi Kredi, a Turkish banking brand, provided customers with a seamless experience by creating a digital application for easier banking in Turkey.

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This case study explains how Under Armour, an American sportswear brand, cemented its connection to Golden State basketball player, Stephen Curry, to become a credible threat in the lucrative basketball category.