Get a demo Do I subscribe? News sign-up

Social media audiences

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

185 results found
Sort by

News

HONG KONG: Almost one quarter (23%) of internet users in Asia merit the description “engaged enthusiasts”, who exert a disproportionate influence on their peers in matters such as spreading brand awareness and swaying purchase ...

News

NEW YORK/CAMBRIDGE: Psychological traits identified from a single “like” on Facebook can be used to create targeted ads that boost both clicks and sales, a new academic study has found.

News

PHILADELPHIA: Sean Parker, the billionaire founding president of Facebook, has strongly criticised the social network for “exploiting a vulnerability in human psychology”.

News

CHICAGO: An increasing number of brands are deploying user-generated content in their marketing strategies, so a new study that confirms the willingness of consumers to share their life milestones on social media should prove to be insightful.

Research Paper

Traditional brand channels are no longer the primary sources of brand meaning and, with the proliferation of social media, consumers now have greater exposure to images of brands produced by other consumers.

News

LONDON: The growing use of household connected devices, such as smart TVs and voice-activated home assistants, could leave UK consumers open to viruses and data theft, a new official report has warned.

News

SAN FRANCISCO: Facebook delighted investors on Wednesday when it reported record third quarter revenues of $10.3bn, as well as 2.07bn active monthly users, but close examination shows it could have millions of fake and duplicate accounts.

News

SAN FRANCISCO: Facebook has acquired tbh, a teen-focused polling app that allows users to send anonymous compliments to each other, for a sum reported to be less than $100m.

News

MENLO PARK, CA: Facebook is performing a beta test of an enhanced version of its Audience Insights API, which will allow brands to study users’ posts and comments with a view to giving advertisers greater insights.

News

LOS ANGELES: Snapchat, the image-sharing mobile app, has started to roll out a new feature that offers users the chance to swipe to obtain more information about places featured in snaps.

News

SAN FRANCISCO: The young software engineer who invented Facebook’s iconic “Like” button in 2007 has decided to block all apps on his phone and has spoken out about his concerns that social media notifications are taking over ...

Article

This article examines the correct use of mobile advertising metrics and how they can help advertisers rethink their cross-platform campaigns.

News

SAN FRANCISCO: Facebook has introduced new ways to help improve the ability of advertisers to target ads at consumers who have made previous purchases via offline channels, such as brick-and-mortar stores or call centres.

News

BEIJING: Expectations for the short-form online video in China are growing at the rate of views, as the medium looks to swallow up a large portion of the country’s advertising spend in the coming years.

Research Paper

This paper looks at how a segmentation with measures purely related to digital can give more relevant results for the Chinese market, and how this was developed for Domino's, the pizza store chain.

Research Paper

This paper explains a research experiment using solely pictures to provide key learnings from this methodology and its implications for future market research projects.

News

HONG KONG: Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.

Article

This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.

Article

This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.

News

NEW YORK: With CNN launching a daily news program on Snapchat and YouTube adding a ‘breaking news’ feature, current events are emerging as a battleground for social platforms at a time when Facebook’s dominance, in the US at ...

Opinion

Brands are relying too heavily on average media metrics to understand their audiences’ social media habits, resulting in an incorrect belief that all social media users have tiny attention spans and just want ‘micro moments’, argue Yanling Leow and Alasdair Gray of iris Singapore.

News

WASHINGTON D.C.: If American politics appears to have become more divided in the online era, a new study has found that congressional politicians who were more ideologically extreme had greater followings than their more moderate colleagues.

News

NEW YORK: BuzzFeed News, the media company popular with millennials, has teamed up with Twitter to launch a new, live-streamed, weekday morning show.

Research Paper

This article looks at trends in internet usage, tech ownership and connected home in Q2 of 2017.

Article

This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.