This article explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.
Effie Worldwide, Gold, North America Effies, 2017
This case study explains how The Hershey Company, a confectionery brand, inspired Dollar General's shoppers to buy Hershey for Easter using the 'Build a Better Basket At Dollar General' campaign in the US.
Chris Davies and Ansie Lombaard, Admap, May 2017, pp. 42-43
This article shows how Pinterest is growing in influence and efficiency as a way of driving sales, due to the quality of engagement, rather than reach - a trend that brands can leverage to build a more direct dialogue with consumers through an effective connection strategy.
Barbara Messer, Event Reports, ADMA Global Forum, July 2014
This event report discusses an experiential campaign created by Westfield in the United States to capitalise on the synergies that exist between Westfield's target audience and the profile of Pinterest users.
Dave Choate, ESOMAR, Digital Dimensions, June 2014
This paper identifies the key drivers of sharability on the image-based social network Pinterest, by examining factors such as sharing behaviour, content type and the wider online search and sharing context.