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News

WASHINGTON DC: Celebrities and other influencers who post content on Instagram have been warned by US regulators that they must fully reveal their relationship when they promote products on behalf of brands.

Article

This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook.

News

LONDON/NEW YORK: Honda, the auto brand, has built a social activation strategy based on three pillars in order to reach US millennials.

News

HANOI: More Vietnamese businesses are now using social media to advertise online than are using search engines, a new study claims.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

News

LONDON: Mobile's share of digital advertising expenditure in the UK has grown ninefold over the past five years, with spending on mobile video more than doubling during 2016, new figures show.

News

SAN FRANCISCO: Starting this week, Facebook is rolling out call-to-action features to all publishers using its Instant Articles format that are aimed at helping publishers to drive more digital conversions.

News

LONDON: More than half (58%) of B2B marketers don't rate their ability to measure social media at all, according to a new survey of 150 senior marketers in the UK.

Research Paper

This paper describes a project that used artificial intelligence to extract insights from conversations on Twitter about two political events in 2016: the US presidential election and "Brexit", the UK's withdrawal from the European Union.

News

SAN FRANCISCO: Unlike Facebook, Twitter has found it hard to develop a large user base in emerging markets, so the messaging network is hoping that its launch of a new slimmed down and data-optimised version will remedy the situation.

Article

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.

Article

This article shows how Honda US employed a wide range of social media strategies to reach Millennials through timely and relevant videos, finding them where they predominantly go to research car purchases.

Opinion

Instagram has announced that more than 1 million business users are now advertising every month on its service, a 400% increase from the 250,000 using it just a year ago.

News

COLOGNE/LONDON: Brands seeking to engage consumers on Instagram could learn from the experiences of ten top British brands, which have achieved impressive follower growth rates on the image and video-sharing platform.

News

LONDON: Social media networks are currently under the spotlight as never before regarding content and trust, so marketers will note new research that suggests consumers place considerable trust in content from familiar brands.

Opinion

Quinn Kilbury, Senior Brand Director at Heineken US, will  chair the Effective Social Strategy category in the  Warc Awards 2017 .  Here he talks to Lucy Aitken about how he sees social, the longer term brand value it can create and the newer platforms he expects to see represented among this year's entries.

News

GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

News

NEW YORK: Marketers are paying more attention to GIFs, those short looped videos that have become prevalent on social media, and are trying to work out how best to use them for brand communications.

News

LONDON: As Google comes under intense scrutiny about the placement of ads on inappropriate websites, a new study has increased the pressure with a claim that ads served on commercial TV VoD are cheaper than on YouTube or Facebook.

Research Paper

This paper addresses the issue of social media content marketing – designing brand content that is shared with consumers via social media - in relation to Facebook and in the context of consumer engagement.

Case Study

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Case Study

This case study describes how Domino's Pizza in the UK used a chatbot to allow consumers with an existing Domino's 'Easy Order' account to order pizza directly through Facebook Messenger.

Case Study

This case study describes how Latin American boyband CNCO used geo-location technology for a mobile campaign in Latin America, Spain and the US, to build excitement and social media buzz around the release of its debut album.

Case Study

This case study describes how premium household appliances manufacturer Miele pushed its image in Italy beyond the communication pillars of price and performance, with a campaign based on a story about fashion.

Case Study

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.