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Purchase behaviour

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News

LONDON: UK consumers’ views on Brexit shape their outlook on the economy and impact household spending in measurable ways, according to an analysis by Bank of England staff, although ultimately the circumstances of individual households are ...

Article

Smartphone technology has led to the consumer decision-making process merging its distinct moments into a Ubiquitous Moment of Truth.

News

CANBERRA: Sales of sport utility vehicles (SUVs) have overtaken those of traditional passenger cars in Australia for the first time, in a development that the country’s official automotive body has described as a “demonstrable shift in ...

Research Paper

Some thought leaders suggest that human attention is becoming so scarce that it will become a market currency unto itself and future marketers will trade on attention as a measure of advertising success.

Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

News

BEST OF 2017: As people shift between online and offline for both buying and browsing, it becomes more important than ever for marketers to understand their purchase journey, the ranking of WARC's most-read articles of 2017 suggests.

News

NEW YORK: The extent to which Amazon now completely dominates online retailing in the US has been confirmed in CNBC’s latest All-America Economic Survey.

News

HONG KONG: Malls that serve consumers’ daily needs are outperforming luxury malls and are catching the eye of  investors, new research shows.

News

NEW DELHI: Almost 90% of car sales in India are influenced by consumers going online to conduct research and watch videos, according to a new industry report.

News

SINGAPORE: Connected consumers in Asia Pacific are far more likely to make online purchases via their mobile devices than those in other parts of the world, new research shows.

Article

This article outlines five key consumer and economic trends brands should watch for in Asia in 2018, including the rise of India and Indonesia, premiumization, segmentation and the ongoing China slowdown.

News

KUALA LUMPUR: As Christmas approaches, brands should be aware that Asia’s mobile consumers spend more via Facebook in the final three months of the year, although spending and social habits differ across markets.

Article

Australian mums use social media, word of mouth, product recommendations and reviews to decide what to purchase, with the opinions of their kids and friends the most influential factors.

Research Paper

Facebook, the social networking service, looked into local shopping habits across a number of markets and the need for a mobile-friendly digital presence, by integrating survey data with Facebook's internal data to maximize insights.

News

BERLIN: Online fashion retailer Zalando has accumulated a vast trove of data which it is now exploiting to facilitate strategic marketing and merchandising for its partner brands.

News

SHANGHAI: Consumer confidence in China is at a ten year high, people have higher incomes than ever, more choices than ever – and marketers can’t think in terms of the “Chinese consumer” any more, according to a new study.

News

NEW YORK: “Reward” ads in gaming apps, which offer players free items to enhance their experience in return for interacting, are impactful on a variety of metrics, according to a study in the Journal of Advertising Research (JAR).

Article

E-commerce generates huge amounts of data that platforms can utilise to assist brand partners in a variety of ways.

News

SHANGHAI: Online spending in China is on course to reach almost half (45.7%) of the country’s total per capita retail spend in 2017, but there are signs that online retail sales are reaching a peak, according to a new report.

News

AUSTIN, TX: Despite a series of recent reports that have suggested US holiday shoppers will spend more this year, it seems few of them plan to pay large sums on their most expensive gift this holiday season, a new survey has found.

News

SAN JOSE, CA: Online retailers in the US can expect a bonanza this holiday season, with a new study predicting that online sales will reach $107.4bn, up 13.8% since last year.

Article

This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India.

News

NEW YORK: Most Americans expect to do their holiday shopping from late November onward, but the decisions about where they will shop and what they will buy will be largely determined by digital interactions occurring now.

News

BEIJING: China’s FMCG sector is being altered in many ways by changing shopper behaviours brought about by digital technologies, but a new report says brand loyalties, at least, remain unaffected.

News

LONDON: The growing use of artificial intelligence will dramatically change communications planning, especially in low-involvement categories like FMCG, according to two industry figures.