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Recession

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LONDON: Channel 4, the UK broadcaster, was forced to dip into its content reserves last year in order to protect creative programming as income from TV advertising declined in the wake of the EU referendum.

Article

This article looks at how brands can creatively invest over the long term to improve their return on investment.

News

MUMBAI: Senior figures in India's advertising sector noted a big hit to spending after the country's controversial demonetization initiative, but are optimistic consumer spending will bounce back in 2017.

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This paper explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.

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The article outlines how Unilever invested in a year-long consumer tracking project to monitor its core target demographics during Indonesia’s 2015 economic downturn, and offers practical advice for marketers.

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This report from the Futures Company looks at the implications of slowing growth in the global economy, arguing that brands can only counteract the trend by creating demand.

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This article examines Canadian attitudes towards the economy, including concerns over rising costs and stagnant incomes and how this is affecting consumption habits.

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This article uses lessons from psychology to understand the long term impact of the last economic crisis on British consumers' habits.

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This event report discusses how leading companies such as Forest Essentials, ITC and Godrej Properties are dealing with the slowing economic expansion being experienced in India.

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This article discusses changes to consumer behaviours in the UK as a result of economic uncertainty, through three key trends.

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This article discusses the decline in effectiveness of price promotions in the FMCG sector, and what manufacturers and retailers can do about it.

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This article examines what will be the long term impact of the recession in the UK, and which of the recent consumer trends are specific to the recession and which are independent of it.

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Four years on from the global financial crisis, economists are suggesting that rich economies may have to learn how to live in a world of low growth.

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As Europe enters its sixth year of economic turbulence, shoppers' attitudes to brands are changing, possibly forever.

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The middle-class is feeling increasingly guilty about spending on non-essentials, a shift most marked in Western nations, where TGI notes the emergence of a bargain-hunter mentality in the UK and US.

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As the recession bites, we all trust a little bit less, so it is more important than ever to walk in your customers' shoes.

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Economic recession has resulted in increased concerns about debt among a "squeezed" middle class, but attitudes to debt vary widely by country.

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A report from a The Futures Company briefing on the eurozone economic crisis and the UK consumer mindset.

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Consumer attitudes have changed in America as a result of the economic recession and continuing unemployment.

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In the continuing uncertain global economy, FMCG brands need to be more savvy in their price promotions and find new ways to stimulate purchase.

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As Japan enters its third decade of stagnant economic growth, it illuminates how other developed countries could fare in the future.

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In times of economic uncertainty, marketers tend to shift their focus from long-term strategy to short-term sales.

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This report on post-recession changes to luxury marketing is based on the address of Rémi Babinet, Chairman of BETC Euro RSCG and Global Chief Creative Officer at Havas, to the Spikes Asia conference in Singapore.

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At a time of economic difficulty it might be thought that business commitment to corporate social responsibility (CSR) would be weakened because of the costs involved.

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Recession is not the time to trim brand portfolios, but to expand them, to take advantage of changing consumer behaviours.