Get a demo Do I subscribe? News sign-up

Competitor analysis

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

38 results found
Sort by

Article

This event report demonstrates how Arby's, the restaurant chain, revived its fortunes through a mixture of insight and marketing courage.

Article

This article discusses the common problem of defining competitors too tightly, losing sight of the broader market and adopting closely targeted advertising that eventually leads to loss of market share.

Article

This event reports looks at how social media can best be used for customer service, marketing and driving sales.

Article

Looking at a rival brand's attributes and halo effects can give a better insight into your own brand's performance and positioning.

Article

Lee Feinberg, senior manager, decision planning and visualization of Nokia USA, gave this presentation at the Warc Datacentric conference in London.

Article

Promotional activity is at record levels in many geographies and industries. In the FMCG sector, promotions have risen in most countries in the last three years.

Article

Following Google's acquisition of Motorola Mobility, this article analyses the details of the $12.5 billion deal which allows Motorola to largely maintain independence while accelerating their growth, while Google benefits from reinforcement in its efforts to own the mobile sector.

Article

This paper provides an overview of the competitive intelligence industry, primarily in the United States, loosely defined as the legal and ethical collection of information regarding the operations of rival corporations.

Article

This article, by Peter Field, reviews what lessons can be learned from studying brand leaders. Its main arguments are that brand leaders can learn from their challengers in order to reinforce their pre-eminent position, as evidenced by major players including Ariel (in Germany and Austria), Telstra BigPond, Hahn Premium Light, Manitoba Telecom Services, Omo/Via and Powerade.

Research Paper

The design of successful marketing strategies requires knowledge of the competitive market structure as well as the competitive patterns that exist in the market.

Research Paper

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.

Research Paper

This paper presents a case study of an Australian employer association, Australian Business Limited, that developed a leading-edge “insights” capability by bringing together into a single, integrated team its market research, market and competitive intelligence, CRM, and data mining capabilities that provided the insights underpinning the development and implementation of the organisation’s 2001-2003 Strategic Plan.

Article

Alexander Biel, president of his own California brand consultancy, argues that brands that fail to differentiate themselves in meaningful ways take on the characteristics of a commodity and will fade from the consumer’s radar.

Article

Stephan Butscher and Balraj Kalsi (Simon-Kucher and Partners) discuss how large companies with strong brands can respond to cheap competition.

Research Paper

Over the last several decades, advertising effects on sales have been studied without appropriately taking into consideration competitors' advertising activities.

Article

Peter Cooper uses military metaphors to illustrate how marketing battles and wars can be won. He compares revolutionary warfare with new brand development and compares Mao's principles of revolution with marketing objectives.

Article

This is a summary of a piece in MIT Management Review and suggests that competitive advantage can exists for short or long periods and that companies in high-velocity markets need to think 'Velcro', that is that organisational strategy should be firm and clear but able to change quickly.

Research Paper

In response to a potentially disastrous reduction in the size of the jeans market, Levi Strauss commissioned Added Value to deliver a new 'brand vision'.

Research Paper

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence.

Article

Good marketing can cause companies to fail. Several large, famous American companies got caught out by 'no frills', newcomers providing disruptive technology and coming from unexpected directions.

Research Paper

The use of this methodology allows us to draw a performance chart of ourselves as well as of competitors, identifying the strong cores of services that are to be maintained, the weak cores that need to be improved and those others of a more complementary or non-significant nature.

Research Paper

Data, data everywhere, but no competitive intelligence in sight describes many of the competitive intelligence systems in place today.

Research Paper

This paper presents an overview of the global developments in competitive intelligence and discusses the development of business intelligence/ competitive intelligence in North America, contrasting the development with other regions of the world.

Research Paper

The focus of this paper is on the evolution of the research business system since the 1950s, as well as the development of competitive intelligence in the last decades.

Article

As the tarditional pattern of competition between industries breaks down, competition is likely to emerge from anywhere and in unexpected forms.