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LONDON: The marketing of electric vehicles (EV) can point the way forward for a wider auto industry that is currently stuck in a rut with homogenous campaigns that are failing to significantly shift brands metrics, an industry figure maintains.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

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SINGAPORE: The Philippines was the fastest growing advertising market in Asia-Pacific in 2016, according to a new report which also says the region accounted for one-third of the total global advertising market last year.

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GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

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LAS VEGAS: Adobe, the technology firm, has launched a new platform called Advertising Cloud that it says will allow brands and advertisers to manage their spend across multiple channels.

Article

This article summarises the results of the Global Marketing Index (GMI) for February 2017, when the headline GMI value rose to a six-month high (52.9) on a global level.

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CHANTILLY, VA: Small and medium-sized businesses (SMBs) in the US are embracing the possibilities of digital marketing, with higher spenders now using around 21 different media and platforms, new research indicates.

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TOKYO: Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.

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LONDON: Online businesses are now the biggest TV advertisers in the UK, according to a new industry study that also revealed £5.27bn was invested in TV advertising in 2016.

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HONG KONG: Digital advertising expenditure in Hong Kong is expected to surpass traditional media for the first time in 2017, according to a survey of some of the top advertisers in the territory.

Article

This report details the findings of Pitch Madison's research into the Indian advertising market, including the impact of demonetization and growth forecasts for 2017.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

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JAKARTA: The rate of growth of advertising expenditure in Indonesia doubled in 2016, new figures show, as the economy recovered from several years of sluggish growth.

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MUMBAI: The introduction of rural viewing data has encouraged marketers to include free-to-air (FTA) channels aimed at the rural market in their media plans, but broadcasters need to avoid increasing ad rates to too high a level, a leading marketer ...

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SYDNEY: Australian news media saw advertising revenues fall 7.5% in 2016, with industry figures expressing criticism of the role played by media agencies in allocating clients' budgets.

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MUMBAI: Digital remains a relatively small part of in the Indian advertising ecosystem but it is one of the fastest growing, according to a new report, which forecasts it will increase at a CAGR of 33.5% between 2015 and 2020.

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LONDON: The UK advertising market shrugged off Brexit concerns in the third quarter of 2016 as spending rose 4.2% to break £5bn, with full-year spending estimated to have risen 4.4% to top £21bn for the first time, according to latest ...

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This article summarises the results of the Global Marketing Index (GMI) for January 2017, when the headline index remained stable at 51.7, indicating continuing growth.

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NEW YORK: Over the next five years, media agencies will be hit as marketers shift their budgets out of paid media and into improving the customer experience, an industry analyst has predicted.

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LONDON: UK advertising expenditure increased 4.2% in Q3 2016, the quarter that followed the country's vote to leave the European Union (EU), according to the latest figures from the Advertising Association and Warc, which are due to be published in ...

Article

This paper explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.

Article

This paper explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, Warc generally defines low budgets as $0-%500,000.

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LONDON: UK marketing budgets were revised upwards in the fourth quarter of 2016, according to the latest IPA Bellwether Report, which also highlights a positive outlook for the coming year.

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SYDNEY: The Australian Out-of-Home (OOH) industry reported a seventh consecutive year of revenue growth in 2016 and its top executive is bullish about the prospects for the year ahead.

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LONDON: The UK advertising industry appears evenly divided on the impact of the nation's vote to leave the European Union, with around fifth of companies in the sector seeing growth possibilities and a similar proportion claiming to have already ...