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STAMFORD, CONN: Marketing budgets are falling as a proportion of company revenue, according to a new study which suggests CMOs will be faced with some hard choices in 2018 as a result.

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BRUSSELS: Business confidence in the European advertising and marketing sector grew slightly in the third quarter of the year, following a sharp drop in the first half of the year.

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LONDON: Sir Martin Sorrell is less concerned about the impact of the digital duopoly and the incursion of consultants into agency space than the impact of “distortions” caused by the low cost of capital.

Article

Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity.

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LONDON: The Advertising Association (AA), the industry’s trade body, has launched a major campaign to ensure the UK continues to welcome talented workers from abroad after the country leaves the European Union.

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LONDON: Marketing effectiveness is increasingly seen as being primarily about business outcomes rather than being limited to marketing itself, with major FMCG companies among those creating senior roles and dedicated teams to address the issue.

Article

The way businesses think about the effectiveness of their marketing is changing from a justification of expenditure toward clarifying and optimising marketing spend toward business outcomes.

Article

This article presents findings from WARC's new research: State of the Industry: Marketing Technology in the US and UK.

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SINGAPORE: Zero-based budgeting can be effective but marketers need to carefully examine the traditional/digital media divide to find success, according to a senior Facebook executive.

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SYDNEY: More than half of small businesses in Australia struggle to find the time or money to invest in marketing, according to a new report.

Article

This report, from the Association of National Advertisers (ANA), warns of non-transparent production practices at a number of ad agencies and holding companies in the US, and makes recommendations for advertisers on how to tackle the issue.

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CANNES/GLOBAL: Companies that consistently achieve the highest standards of creativity demonstrate their commitment to marketing in both attitudinal and practical ways, according to research from McKinsey & Co, the consultancy.

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LONDON: Marketing budget growth was especially strong in Europe in May, but there was also positive growth in the Americas and Asia Pacific, the latest Global Marketing Index (GMI) has shown.

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LONDON: Marketing activity in Europe reached an all-time high in April, according to the latest Global Marketing Index (GMI), which also recorded encouraging growth in the Americas and Asia-Pacific.

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CINCINNATI: Procter & Gamble, the FMCG giant, saw its net sales fall 1% year-on-year in Q3 2017 and has reacted by announcing plans to cut its marketing spend by $2bn over five years along with other substantial savings.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

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SINGAPORE: The Philippines was the fastest growing advertising market in Asia-Pacific in 2016, according to a new report which also says the region accounted for one-third of the total global advertising market last year.

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GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

Article

This article summarises the results of March's Global Marketing Index (GMI). Global ad budgets were seen to reverse their declining trend, while European TV budgets grew strongly.

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SYDNEY: Market uncertainty about the implications of the UK's decision to leave the European Union, coupled with concerns about Donald Trump's presidency, appears to have had a material impact on media spend in Australia.

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NEW YORK: Digital adspend in the US is expected to grow 15.9% this year to reach $83bn, with Google and Facebook continuing to dominate the market, according to the latest forecast from eMarketer.

Article

This article summarises the results of the Global Marketing Index (GMI) for February 2017, when the headline GMI value rose to a six-month high (52.9) on a global level.

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CHANTILLY, VA: Small and medium-sized businesses (SMBs) in the US are embracing the possibilities of digital marketing, with higher spenders now using around 21 different media and platforms, new research indicates.

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TOKYO: Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.

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NEW YORK: Marketers at consumer packaged goods (CPG) brands now spend more on digital than all forms of traditional advertising, a new survey has revealed.