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Article

This paper summarises key findings from the IPA report, ‘Media in Focus’, itself an analysis of the media elements within the IPA’s Databank of advertising effectiveness case studies.

News

SYDNEY: Consumer electronics brands in Australia appear to be reverting to a selection of traditional media channels after cutting their digital adspend in the first quarter of the year.

Article

This article summarises the results of the Global Marketing Index (GMI) for June 2017, when rates of growth slowed and the Americas returned to decline.

News

CANNES/GLOBAL: Companies that consistently achieve the highest standards of creativity demonstrate their commitment to marketing in both attitudinal and practical ways, according to research from McKinsey & Co, the consultancy.

Article

This report summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

This article looks at how brands can make a big success, while having a small budget, and what lessons can be learned from successful brands in this area.

News

LONDON: Marketing budget growth was especially strong in Europe in May, but there was also positive growth in the Americas and Asia Pacific, the latest Global Marketing Index (GMI) has shown.

Article

This article summarises the results of the Global Marketing Index (GMI) for May 2017, when Europe showed continued strong growth versus The Americas' declining marketing budgets.

News

LONDON: Marketing activity in Europe reached an all-time high in April, according to the latest Global Marketing Index (GMI), which also recorded encouraging growth in the Americas and Asia-Pacific.

News

CINCINNATI: Procter & Gamble, the FMCG giant, saw its net sales fall 1% year-on-year in Q3 2017 and has reacted by announcing plans to cut its marketing spend by $2bn over five years along with other substantial savings.

Article

This article summarises the results of the Global Marketing Index (GMI) for April 2017, when the Americas registered increased marketing activity for the first time since September 2016, rising to 50.2.

News

LONDON: The marketing of electric vehicles (EV) can point the way forward for a wider auto industry that is currently stuck in a rut with homogenous campaigns that are failing to significantly shift brands metrics, an industry figure maintains.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

News

SINGAPORE: The Philippines was the fastest growing advertising market in Asia-Pacific in 2016, according to a new report which also says the region accounted for one-third of the total global advertising market last year.

News

GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

Article

This article summarises the results of March's Global Marketing Index (GMI). Global ad budgets were seen to reverse their declining trend, while European TV budgets grew strongly.

News

LAS VEGAS: Adobe, the technology firm, has launched a new platform called Advertising Cloud that it says will allow brands and advertisers to manage their spend across multiple channels.

News

SYDNEY: Market uncertainty about the implications of the UK's decision to leave the European Union, coupled with concerns about Donald Trump's presidency, appears to have had a material impact on media spend in Australia.

News

NEW YORK: Digital adspend in the US is expected to grow 15.9% this year to reach $83bn, with Google and Facebook continuing to dominate the market, according to the latest forecast from eMarketer.

Article

This article summarises the results of the Global Marketing Index (GMI) for February 2017, when the headline GMI value rose to a six-month high (52.9) on a global level.

News

CHANTILLY, VA: Small and medium-sized businesses (SMBs) in the US are embracing the possibilities of digital marketing, with higher spenders now using around 21 different media and platforms, new research indicates.

News

TOKYO: Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.

News

NEW YORK: Marketers at consumer packaged goods (CPG) brands now spend more on digital than all forms of traditional advertising, a new survey has revealed.

News

LONDON: Online businesses are now the biggest TV advertisers in the UK, according to a new industry study that also revealed £5.27bn was invested in TV advertising in 2016.