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Case Study

Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

Article

The Canadian Down Syndrome Society developed a campaign to help answer the most pressing questions facing parents who discover their unborn child has Down syndrome.

Article

Media agency Mindshare identifies five broad trends that are currently shaping the marketing world and which marketers will have to address in the coming 12 months.

Article

Voice is growing apace, iProspect believes - this report explores some of the findings from the agency's recent research into the emerging technology.

News

SHANGHAI: Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products, according to a new study by OMD China.
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Case Study

The new mini SUV Audi Q2 was launched in Taiwan building strong brand awareness under competitive circumstances.

Article

Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products.

Article

Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.

Case Study

Age UK Mobility, a mobility equipment supplier, increased organic sessions to its site by creating content that featured infographics and was based on historical data.

Case Study

Through data analysis, financial services company Nationwide identified first-time buyers and supported them in the process of buying a home in the UK.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Case Study

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.

Case Study

UK Royal Mint Bullion started a search strategy that would predict unforeseen moments that affected bullion investments.

Article

Voice-controlled devices, or bots, are going to fundamentally change the way consumers search for goods on the internet and marketers can make bots work for them.

Article

Examines Tactical SEO: The Theory and Practice of Search Marketing by Lee Wilson.

News

SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.

News

NEW YORK: Target, the retailer, is exploring the potential of visual search to enhance the shopper experience through a tie-up with Pinterest, the social media platform.

Article

Target, the retailer, believes that visual search offers a powerful way to encourage product discovery and enhance the shopper experience.

Case Study

The Canadian Down Syndrome Society (CDSS), a non-profit organization, created the 'Down Syndrome Answers' video campaign to better answer expectant parents' top-Googled questions.

Case Study

Cincinnati Children's Hospital (CCH), a Sports Medicine and Orthopaedics facility, used detailed targeting methods to reach its target audience in the US and provide the appropriate channels to give children the right care.

Case Study

Miladys, the fashion retailer, increased its online presence in South Africa by focusing on improving its search engine optimisation.

Case Study

Pegasus Airlines, a Turkish airline, increased its conversion rate and revenue by creating a campaign that sent personalised messages to current and potential customers.

Case Study

Pegasus Airlines, a Turkish airline company, utilised the hype around Game of Thrones by targeting searches so that its ad would appear whenever the programme was searched for, in order to promote its winter season sales.

Case Study

Dunlop Tyres SA, a tyre manufacturer, launched and ran Google My Business for the Dunlop Zone network in order to increase awareness and improve its location-based search in South Africa.

Article

This report looks at which metrics brands should be using for keyword research success.