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Article

This case study describes how retailer Spar boosted its image by creating Start It Up Slovenia, a unique, entrepreneurial project with a mission of helping young entrepreneurs through a custom-made primetime TV show.

Article

In this article, the author highlights the opportunities for international brands looking to invest in the Russian market.

Case Study

This case study details how Sopharma Trading, a pharmaceutical company, successfully trialled a retail pharmacy outlet under the new brand SOpharmacy in Bulgaria.

Article

This event report discusses how the Czech brewery, Plzeňský Prazdroj, found a gap in the otherwise saturated long drinks market, launching a cider to appeal to the fifth of drinkers who do not opt for beer.

Case Study

This case study describes how Google, the internet search company, improved its reputation in Russia by celebrating one of the country's most famous novelists, Leo Tolstoy.

Case Study

This case study describes how Jacobs Monarch, a coffee brand, increased engagement in Russia by encouraging people to be hospitable.

Case Study

This case study details how Ostashkov's Department of Housing, a local Russian recycling company, encouraged recycling by appealing to a major celebrity figure.

Case Study

This case study describes an e-mail campaign by IKEA Russia, the furniture retailer, that targeted people in the early consideration stage to drive them in store.

Case Study

This case study describes how Wedel, a chocolate brand from Poland, increased its appeal to younger consumers by stepping outside the commercial break.

Case Study

This case study shows how Domestos, number 1 brand in toilet care in Romania, addressed the public issue of schools hygiene around Romania and pushed for a positive change for the children's benefit.

Case Study

This case study describes a campaign by the National Institute of Blood Transfusion in Romania which successfully increased blood donations among young people and first-time donors by partnering with a music festival.

Case Study

This case study describes how Ford, the car manufacturer, launched the new Ford Focus in the Czech Republic by selling the car emotionally, using knowledge of the Czech, self-deprecating sense of humour.

Case Study

This case study details how the Czech pharmacy Dr Max introduced a loyalty program that brings together prior medical information so that customers can receive personalised treatment and a smoother process.

Case Study

This case study explores how SAS, a Czech data processing firm, found free media and regained market position, by crunching the data for serious news stories, making the company relevant again.

Article

This case study details how SkoFIN, the Czech financier of new cars, changed its name to Volkswagen Financial Services in line with the rest of Europe, without losing the typical amount of sales from a name change.

Case Study

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.

Case Study

This case study details how Eeskomoravska Stavebni­ Spooitelna (EMSS), a Czech bank, raised interest and use of its loyalty program in the Czech Republic.

Case Study

This case study describes how Czech retailer, Jedna Bedna, increased awareness of the shop by redesigning its stores.

Case Study

This case study describes a campaign by the People in Need NGO in the Czech Republic that encouraged people to buy 'a real gift' that could make people happy and save lives at the same time.

Case Study

This case study describes how Prague Pride, a LGBT festival, attracted public attention and increased attendance.

Case Study

This case study looks at how the sports retailer Intersport launched a campaign in the Czech Republic to attract amateur runners to the brand by giving discounts to those who ran in the shape of a logo and posted it on social media.

Case Study

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Case Study

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

Case Study

This case study describes how fast-food retailer McDonald's used real-time, kid-focused content, delivered via social media to connect with parents and build brand trust.

Case Study

This case study describes how Lithuanian mobile services provider Omnitel launched the first mobile banner to be responsive to a smartphone's in-built compass.