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NEW YORK: Smaller retailers are tapping brand manufacturers' first-party data to help drive sales as lines start to blur between media and shopper marketing budgets.

Article

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

Article

This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.

Article

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

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This event report presents guidance from Heineken, the brewing group, about using shopper marketing to engage multicultural audiences.

Article

This event report explores how Coca Cola is getting its product featured on dining tables across the US by assisting large retail chains to sell complete meals with food and drink all for one price.

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This article considers the ways in which brands can be manifested throughout the purchase journey, drawing together the artificial divide of marketing and sales.

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This article looks at getting the promotional mix right for FMCG brands, while dealing with an increasingly challenging retail environment.

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This event report breaks down how Kraft Heinz is approaching the future of retail, at a time when many challenges face bricks-and-mortar stores – and thus its main source of revenue.

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This report focuses on how companies around the world, and especially in the US, can make their trade promotions more effective.

Article

This event report shows how the Coca-Cola Company's Freestyle machine, a revolutionary soda-fountain dispenser, has become an invaluable data source for the soft drinks manufacturer.

Research Paper

In many advertising situations, the optimal decision - how much to spend and where to allocate the advertising budget - is not sensitive to the exact functional form used in modeling the process under study.

Research Paper

This article explains how Boots, the UK beauty and personal care retailer, used online surveys to understand how much more consumers are willing to pay for better quality service and in-store experiences.

Article

This article discusses how data analytics can be used to optimise in-store product ranges as retailers and brands face new challenges.

Article

This event report discusses the role that ecommerce plays for Puma, the sporting goods group.

Article

This event report discusses how Stanley Black & Decker, the household and industrial tools group, is putting content at the heart of its marketing strategy.

Article

This article examines the state of the UK grocery sector and suggests ways to improve the customer experience for different types of shopper.

Article

This article describes 10 trends in supermarkets, driven by changing consumer habits following economic recession.

Article

This event report discusses how AllSaints, the fashion retailer, approaches innovation. Rather than simply jumping on the bandwagon of the latest consumer and technological trends - an obvious temptation for fashion brands - the firm is taking a more measured approach.

Article

This event report discusses how Coca-Cola, the beverage company, is working with retailers in the US to improve performance.

Article

This article discusses the challenges faced by FMCG brands in Europe as they find promotions no longer drive volume growth.

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This article discusses how large FMCG companies can regain market share in a US market transformed by recession and innovation.

Article

Duncan Goose, founder of UK brand One, spoke at AdAsia 2011 about the story and strategy behind the company, which exists to make money and then give it away to good causes.

Article

Rory Sutherland considers the principle of complementarity, which though powerful, often works at the category level, not at the brand level.

Article

Shopper marketing evolves your customer relationship from transactional to valued partner. You are both working towards a common goal: to create an influential, differentiated experience for the shopper.