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Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Article

Glossier, the beauty brand, has subverted norms in its category through both its digital-first approach and adopting a distinctive overarching philosophy.

News

BANGKOK: Ecommerce spending in Thailand remains far lower than the global average despite the country’s high mobile penetration.

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BEIJING: Both Alibaba’s Taobao and JD.com online marketplaces have integrated livestreaming platforms for merchants or influencers to market products close to the point of purchase.

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PALM DESERT, CA: Nike, Kellogg and PepsiCo are among the established players responding effectively to the growth of the “direct-brand” economy, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau ...
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LONDON: Burberry, the British fashion house established in 1856, is joining forces with Farfetch, an online fashion retail platform, to expand its global reach to more than 150 countries.

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MUMBAI: India’s e-commerce market is already fiercely competitive, but the battle looks set to intensify after reports that Walmart is in talks to acquire a 40% stake in Flipkart.

Article

The growth of the "direct-brand" economy, where companies sell products straight to consumers using digital channels, poses a wide range of challenges to many established marketers.

News

NEW DELHI: It is estimated that India has around 430m internet users at present, but up to 80% of them still do not shop online, which means the potential for digital consumer spending is expected to more than double to $100bn by 2020.

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BEIJING: GSK has successfully tapped into e-commerce giant Alibaba’s data ecosystem to boost user growth of its Flixonase nasal spray treatment for hay fever.

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JAKARTA: The number of online shoppers in Indonesia grew by almost half last year, as the country continues to embrace digital channels, but new research suggests most are spending relatively little.

Article

This article, based on a comprehensive survey by Twitter, delves into the mCommerce habits of Twitter users in various international markets.

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SHANGHAI: About four-fifths (79%) of Chinese consumers use their mobile devices for e-commerce at least once a month, compared to 33% of all global consumers, according to figures from PwC.

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SINGAPORE: Mobile commerce and in-store technology integration are two of the trends set to shape retail in Asia for 2018, as the region’s shoppers embrace shopping via smartphone.

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SINGAPORE/MUMBAI: Physical retail stores can be a powerful part of a brand’s e-commerce strategy, according to the CMO of ‎IBM in ASEAN.

Article

E-commerce in India will grow exponentially in 2018, with key trends including mobile commerce, third-party marketplaces and social media shopping all offering opportunities for brands.

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BANGKOK: E-commerce is growing quickly in Thailand but only makes up about 1% of total purchases and marketers need a strategic approach to be successful, according to a local expert.

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China's e-commerce boom is defined by major trends including mobile commerce, offline integration, social media shopping and innovative payments.

Article

Outlines retail trends shaping Asia, including mobile shopping, in-store technology, and innovative shopping experiences, with a focus on China and Indonesia.

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Puma used data efficiently to create an end-to-end e-commerce solution that built on its existing retail infrastructure in India.

Article

Outlines the challenges and opportunities facing Thailand's e-commerce sector in the next two years and how brands can build successful e-commerce initiatives in the country.

Article

Explores shopping and retail trends in Thailand for the next two years, including hypermarkets, specialist retail, convenience stores and e-commerce.

News

NEW DELHI: FMCG brands in India are taking a keen interest in how local neighbourhood stores are starting to exploit technology in ways that enable them to rival modern trade and e-commerce.

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NEW YORK: Social media marketing and e-commerce will draw increased investment from a majority of the luxury industry’s decision-makers, as the onward march of digital heralds further disruption.

Article

Dan Calladine, Head of Media Futures at Carat Global, discusses the major technology and media trends to prepare for in 2018 and the ways in which media use and consumption may shift.