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Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

News

HANGZHOU: Alibaba, the Chinese e-commerce giant, has a wide portfolio of interests, including cloud computing and entertainment, but now the company’s leadership team has revealed plans for it to expand into brick-and-mortar stores.

Article

This article provides an overview and analysis of Amazon's rising prominence in the digital advertising market and how brands are using Amazon to increase awareness and consideration, as well as driving sales.

Article

This article introduces three steps brands can take in order to harness the power of social to increase sales as the model begins to take off in Western markets.

Research Paper

This report looks at the concept of programmatic commerce as a new revolution in digital commerce and whether consumers find the idea favourable or fearful.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

NEW YORK/BEIJING: Estée Lauder, which last week reported sales in China went up 40% in the fourth financial quarter, has attributed much of its success to its efforts on Tmall, where the beauty company’s brands have established a ...

Article

This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.

News

SAN DIEGO: Jet.com, the e-commerce platform owned by Walmart, believes “the game is on” as it seeks to reduce the dominance of Amazon over the online retail category.

News

SHANGHAI: Luxury brands have long been wary of China’s e-commerce platforms – which are rife with fake goods – but with Chinese e-retailing now worth US$751bn annually, they can no longer afford to look away.

News

CANNES: Tommy Hilfiger, the fashion brand, has seen major benefits from implementing a new approach that makes its clothes available to buy the moment they are first shown on the catwalk.

Article

This event report outlines how Jet.com, the ecommerce site, has gamified and personalized the shopping experience to attract millennials.

Article

This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.

News

SINGAPORE: The battle between Asia’s homegrown e-commerce giants and Amazon is heating up as the US company sets its sights on South East Asia – and Alibaba’s dominance – with the launch of services in Singapore.

Article

This article offers insights into the online behaviours of consumers in Japan and Taiwan, and whether traditional consumer surveys need include passive tracking data.

News

TOKYO: Despite the luxury sector’s traditional reluctance to embrace direct-to-customer ecommerce solutions for sales, two mature luxury markets have shown a particular divergence as just 73% of brands in Japan have adopted, compared to 90% ...

Article

This article explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.

News

SHANGHAI: Cash is an afterthought in urban China as mobile payments – driven by booming mobile internet penetration and platforms such as WeChat and Alipay – have transformed China’s consumer economy in less than three years.

News

SINGAPORE: Consumers in Asia Pacific not only turn to mobile search to discover more about products, they do so in store and this offers brands opportunities to sway purchase decisions up until the final moment, according to new research.

News

JAKARTA: An increasing number of young, connected Indonesians are choosing to shop online rather than in physical stores, a trend which was demonstrated during Ramadan.

News

HANGZHOU/SINGAPORE: Alibaba, the Chinese ecommerce giant, has increased its stake in Southeast Asian retail platform Lazada from 51% to approximately 83%, with a payment of close to $1 billion.

News

CANNES/HANGZHOU: Alibaba, the Chinese e-commerce giant, wants to develop collaborative relationships with Western advertisers and believes its "Uni Marketing" framework provides the means to achieve this goal, the company's CMO has said.

Article

This event report outlines strategies that UK brands can adopt when seeking to enter the Chinese market.

News

SINGAPORE: Almost a third (30%) of e-commerce sales across Southeast Asia are the result of consumer journeys which begin on social media, such Facebook and Instagram, and end on messaging apps, such as WhatsApp, new data has shown.

News

LONDON: Mobile is gaining top level support, with budgets increasing across EMEA, but measurement remains a problem for many marketers, according to a new survey by the MMA in collaboration with WARC.