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News

LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.

News

SYDNEY: Qantas, Australia's national airline, is embracing data to personalise its customer experience at a one-to-one level, a senior marketer at the company has revealed.

Article

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

News

SYDNEY/LONDON: The outlook for the duty free market in Asia continues to look upbeat, as a new study reports that it is growing at five times the global average.

Article

This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.

Article

This article discusses Diageo's campaign for the JW Collection, made up of four miniature whisky bottles, which employed premium contemporary packaging to increase desire and devise sales.

Article

This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Case Study

This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.

Case Study

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.

Case Study

This case study demonstrates how a new design transformed Johnnie Walker Collection, a set of four miniature JW whisky bottles, into a highly desirable gift pack.

Case Study

This case study describes how American Express Platinum Card, the financial services brand, revitalised airports as a marketing channel to attract affluent prospects in Canada.

Article

This presentation by Havas Media, points out that airport retailing is worth $26 billion globally. The global study reveals that 15% of airport purchases are planned, 51% are pre-planned while 34% are impulse buys.

Case Study

The Bombay Sapphire Reign gift box was a seasonal promotional pack by the premium gin brand Bombay Saphire, run exclusively in the global travel retail market for Christmas 2009.

Case Study

Changi Airport Group in Singapore was up against newer international air hubs such as Incheon, Dubai, Hong Kong, Beijing and Schiphol.

Research Paper

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel.