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Shopping centres, malls

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Case Study

Inorbit Malls, a chain of malls in India, connected with women in India by supporting female entrepreneurs with a competition for rent-free retail space promoted in digital, social media and radio ads.

News

GLOBAL: Faced with the challenge of e-commerce, falling consumer spending and disappointing inflation in both the US and UK, the shopping mall is in a difficult position.

News

BEIJING: As China’s biggest cities grow, becoming megacities, shopping centres are adopting the out of town US model, and are finding a diverse, affluent and eager market.

Case Study

This case study shows how Hammerson, a shopping centre brand, successfully increased its gift card sales by shifting the UK consumers' perception of the product as the perfect solution for undecided shoppers.

News

DUBAI: Amazon's acquisition of Souq promises to transform not just the online shopping experience in the Gulf, but also the offline as malls and bricks-and-mortar stores rethink their approach.

Case Study

This case study describes how Indian shopping mall group, Inorbit, began a new narrative to attract women customers with Inorbit Pink Power - a business launchpad for women with home-run businesses.

News

SINGAPORE: Singapore will not escape the economic slowdown facing many Asian markets in 2017, as lower consumer spending and a more pessimistic business climate take effect, but the city state can use adversity to its advantage, an industry figure ...

Case Study

This case study describes how SM Supermalls, a chain of shopping malls in the Philippines, raised public awareness about plastic bags being a danger to the environment and encouraged the adoption of more eco-friendly shopping bags by turning them into art objects.

Article

This article investigates the shopping behaviour of visitors to five of Singapore’s most popular shopping malls and provides segmented insights into Singaporean’s retail habits.

Article

This infographic provides an insight into the consumer behaviour of more than 200,000 Singaporeans shopping in six of the nation's biggest shopping malls during 2015's Great Singapore Sale.

Case Study

This case study explains how Inorbit Malls, an Indian shopping centre group, addressed an important social issue by launching a competition that increased the company's brand awareness.

Case Study

Ivanhoe Cambridge wanted to take advantage of the growing interest in Black Friday sales in Canada but was aware that a lot of negative press surrounded the event.

Case Study

This case study explains how Hammerson, a UK owner of retail property, created an app to improve shopper experiences and drive footfall to its tenants' shops.

Research Paper

This paper reports on a mobile research study by Google in Sweden to understand consumers' usage of smartphones during the in-store shopping experience.  

Case Study

This case study describes how Sao Paulo State, Brazil, re-imagined its annual winter clothing drive to increase donations and the quality of donations.

Research Paper

This paper discusses how to target the emergent middle classes in Latin America, using an example of a mall in Lima, Peru.

Case Study

Liverpool ONE is a UK leisure destination which opened for business in 2008. This campaign built awareness of the venue among high value shoppers living across the north west of England.

Case Study

Changi Airport Group in Singapore was up against newer international air hubs such as Incheon, Dubai, Hong Kong, Beijing and Schiphol.

Case Study

Buchanan Galleries is a shopping centre in Glasgow city centre. Good Creative were briefed to reposition the brand.

Case Study

ELEMENTS, a Hong Kong mall opened in October 2007, is located in an area which is not as familiar, or convenient as other malls in the city.

Article

This case study looks at Westfield shopping mall, which began in Australia. Westfield looked to spread to the USA.

Article

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at the development of shopping for pleasure.

Case Study

This paper discusses the 2006-07 campaign by Standard Life Investments to increase customers and turnover at the Churchill Square Shopping Centre in Brighton, which was facing a decline on both measures.

Case Study

A very neat case, with an intelligently applied small budget generating an immediate (short-term) response in increased mall traffic.

Case Study

Bluewater, at Greenhithe in Kent, is Europe's largest shopping centre. Launched by Land Lease, an Australian company, with a sales target of £661 million in 3 years; target was revised 6 months before launch to achieve this level in 1 year.