MUMBAI: India’s e-commerce businesses tend to grab the headlines but the digital world accounts for a fraction of retail sales and brands can still achieve successful outcomes in the real world by working closely with shopping malls.
Sanchari Chakrabarty, Neeraj Sharma and Toru Jhaveri, WARC Prize for Asian Strategy, Entrant, 2017
Inorbit Malls, a chain of malls in India, connected with women in India by supporting female entrepreneurs with a competition for rent-free retail space promoted in digital, social media and radio ads.
Marketing Society UK, Excellence Awards, Winner, Marketing on a shoestring, 2017
This case study shows how Hammerson, a shopping centre brand, successfully increased its gift card sales by shifting the UK consumers' perception of the product as the perfect solution for undecided shoppers.
SINGAPORE: Singapore will not escape the economic slowdown facing many Asian markets in 2017, as lower consumer spending and a more pessimistic business climate take effect, but the city state can use adversity to its advantage, an industry figure ...
Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study describes how SM Supermalls, a chain of shopping malls in the Philippines, raised public awareness about plastic bags being a danger to the environment and encouraged the adoption of more eco-friendly shopping bags by turning them into art objects.
Euromonitor Strategy Briefings, June 2017
This report offers a global outlook for the apparel and footwear market, examining the performance of its various categories comparatively, against other consumer industries and across regions and markets.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.