Get a demo Do I subscribe? News sign-up

Reward cards

Search in

Date Range

Search within

Industry Sector

Brand

Country

Source

29 results found
Sort by

Case Study

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.

News

SYDNEY: When changes to grocery retailer Woolworths' loyalty programme were met with public pushback, the company used the lesson to build a data-driven, more personalised approach, a senior executive at the company has revealed.

Case Study

This case study describes how Citi used the expansion of its ThankYou¨ rewards points program to successfully increase points redemption and engagement with the brand as well as increase customer spend.

Research Paper

This paper demonstrates how Carrefour, the supermarket chain, combined market research principles with big data to improve ROI from its loyalty programme in Belgium.

Case Study

This case study explains how KappAhl, a fashion brand, developed a mobile loyalty program.

Article

This article details research into attitudes towards loyalty schemes in the UK, and argues that people want perks and treats, not just points.

Case Study

This case study describes how British supermarket chain Tesco built an online community to drive a carefully targeted, planned and monitored advocacy campaign to improve its image.

Case Study

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.

Article

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.

Case Study

This case study explains how Scotiabank, a Canadian bank, used a cinema loyalty scheme to attract younger customers.

Case Study

This case study describes how Air Canada's loyalty program Aeroplan launched a communications campaign to improve consumers' perceived value and brand trust.

Case Study

This case study explains how Watsons, a retail chain, promoted its loyalty card scheme by adding the functionality of a cash card in Malaysia.

Article

This event report draws on insights from Nectar, the loyalty card programme, into how the relationship between consumers and brands is changing.

Research Paper

This paper investigates whether the contribution of user generated content (UGC) in social media competitions affects consumer purchase behaviour, and then attempts to calculate the return on investment.

Case Study

The Air Miles Reward Program (AMRP), the leading air miles loyalty scheme in Canada, wanted to boost consumer engagement by 10% and grow its Facebook following.

Case Study

The Farmlands Trading Society, a retail co-operative for farming supplies in New Zealand, wanted to boost usage of the Farmlands Card credit card, which its members saw as secondary to mainstream cards.

Research Paper

This paper from dunnhumby and BzzAgent highlights how shopper insights can improve the effectiveness of social marketing programs.

Case Study

Drug retailer, Walgreens, aims to inspire wellness among Americans. Walgreens turned people's wellness intentions into action by creating a loyalty program that rewards people for walking: Walk with Walgreens.

Research Paper

The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.4 million shoppers can be used to analyse the effect of price promotions in a way which can bring significant advantages to retailers and manufacturers when making promotional decisions.

Case Study

Diageo needed to battle the trend of a waning interest in scotch whisky in the U.S. An event introduced young drinkers to its Johnnie Walker brand, and to its loyalty club, the Striding Man Society.

Case Study

Lufthansa Airlines in Germany wanted to attract new members to its Miles & More loyalty program, but customers often see no reason to switch.

Case Study

Progressive Enterprises created highly personalised communications in a direct marketing campaign that delivered across both email and web for its retail brands in New Zealand: Foodtown, Woolworths and Countdown.

Case Study

Payback needed to use its Olympic sponsorship to revitalize consumer excitement for its rewards program and make it work harder for merchants.

Article

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at trends in loyalty marketing.

Case Study

This 2006 campaign for Tesco aimed to encourage use of the Green Clubcard, and thus lead to a large reduction in the use of plastic carrier bags and boost to Tesco's 'green' reputation.