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NEW DELHI: Three weeks after the majority of McDonald's restaurants in New Delhi shut because their operating licenses had been allowed to expire, the city’s consumers are unconcerned and have moved on to one of the many other choices ...

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SHANGHAI: KFC launched its first restaurant in China in 1987 and, as it celebrates its 30th anniversary this year, it plans to build on its innovative use of artificial intelligence and machine learning to further increase convenience for its ...

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SHANGHAI: KFC, a leading international brand in China, has tapped artificial intelligence and music to engage the country's lucrative Gen Z consumers, who make up 17% of the total population.

Article

This article shows how KFC, one of China's leading brands, sought to engage Chinese millennials with music and artificial intelligence.

Case Study

This case study shows how Burger King, a fast food chain, successfully increased sales by driving consumers' expectations for a McDonald's and Burger King mash-up burger in the US.

Case Study

This case study shows how Domino's, a pizza delivery service, used GIFs to engage with an increasingly disconnected millennial audience and increased sales in the UK.

Case Study

This case study shows how McDonald's Bao Bao app, a weather app, was able to stand out from the weather apps crowd and increase McDonald's brand awareness in Taiwan.

Case Study

This case study shows how Domino's, a pizza delivery service, shifted its practical tone of communications to become the UK consumer's ally when creating special moments with loved ones.

Case Study

This case study describes how fast-food brand KFC employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.

Case Study

This case study describes how fast-food giant McDonald's partnered with online live webcast platform Twitch, to launch its Dual Combo menu in Taiwan.

News

TOKYO: Following record losses, McDonald's Japan needed to understand its customers and rediscover what made the brand important to them.

News

AUSTIN, TX: Dunkin' Donuts, the quick-service chain, is leveraging emojis and stickers to become part of mobile messaging conversations where its brand can play a relevant role.

Article

This event report outlines how Dunkin' Donuts, the quick-service chain, has used mobile tools such as stickers and emojis to engage consumers.

Case Study

This case study shows how KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Case Study

This case study explains how fast food chain Burger King turned negative comments into a marketing opportunity in Thailand.

Case Study

This case study explains how fast food chain KFC launched a new limited edition product in Vietnam with a TV ad.

News

SHANGHAI: Since Starbucks announced a partnership with Chinese web giant Tencent, the coffee-shop chain has grown 7% in the last quarter, driven by a 6% increase in transactions through WeChat pay.

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ONTARIO: Tim Hortons, the restaurant chain, and Mark's, the retailer, were named as the leading Canadian brands in the WARC 100, an annual ranking of the best marketing campaigns and companies according to their business impact.

Article

This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.

Article

This event report outlines how Chipotle, the restaurant chain, survived a brand crisis.

Case Study

This case study describes how fast-food giant McDonald's partnered with Twitch, the biggest online game live webcast platform in Taiwan, to launch its Dual Combo menu.

Case Study

This case study describes how Domino's Pizza in the UK used a chatbot to allow consumers with an existing Domino's 'Easy Order' account to order pizza directly through Facebook Messenger.

News

CHICAGO: McDonald's, the quick service restaurant chain, last week unveiled its global growth plan, which included a strong hint that it plans to roll out a home delivery service in its top five market to reignite sales and win back customers.

News

CHICAGO: McDonald's, the quick service restaurant chain, is planning to entice customers back to its stores by launching a nationwide promotion of discount soft drinks and McCafé beverages.

Case Study

This case study details how McDonald's, the fast food restaurant chain, used its sponsorship program to increase sales in Quebec, Canada.