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Article

Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.

News

NEW YORK: Dunkin’ Donuts, the quick-service chain, is already deriving clear benefits from using machine learning to understand consumer habits.

Article

Dunkin' Brands, the owner of Dunkin' Donuts and Baskin-Robbins, is using artificial intelligence as a powerful tool to understand consumers and build its business.

Article

Jack in the Box, the quick-service restaurant chain, is tapping into the power of challenger-brand thinking as it strives to stand out in a crowded category.

News

BANGKOK: KFC Thailand has used mobile consumer surveys to better understand its consumer market, using the data to fuel advertising investment, product testing and a deeper understanding of consumer behaviour.
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News

NEW YORK: McDonald’s, the restaurant chain, believes that brands could gain major benefits by pursuing a more holistic view of the consumer and reducing their reliance on “walled gardens”.

Article

McDonald’s, the restaurant chain, is seeking to achieve a holistic view of consumers as it strives to build genuine engagement and a true digital value exchange.

Article

KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and in-store testing.

News

LAS VEGAS: Brands seeking to connect with consumers across multiple touchpoints should consider exploring the potential of “d-commerce”, Carissa Ganelli, Chief Digital Officer at restaurant chain Subway, has argued.

Article

Subway, the sandwich chain, believes that "distributed commerce" could represent a powerful approach to driving sales in the future.

Case Study

Fast food company McDonald's promoted, through locally relevant products, its breakfast offering in the traditional market of Taiwan.

Case Study

Fast food giant McDonald's captured the hearts of South African consumers by reintroducing the much-loved Big Tasty burger.

Article

Domino’s, the pizza chain, has pursued digital innovation to such an extent it could now reasonably be described as a technology company.

News

LONDON: Burger King, the fast-food chain, is looking at new ways to use digital out of home, following a recent London campaign that drove footfall across the day by varying the creative on selected digital panels.

Article

Digital out of home offers new opportunities for creativity but at the start of 2017 few brands had exploited these; by the end of the year a Burger King campaign showed what was possible.

News

SHANGHAI: Brands in China should aim for conspicuous consumption in public, with the product or brand logo itself working to aid the consumer in building their social status, according to a China marketing expert.

News

SHANGHAI: Starbucks, the US coffee shop chain, has opened a vast new megastore in Shanghai, which includes a range of added features designed to appeal to Chinese consumers, such as an upmarket bakery and augmented reality experiences.

Case Study

Just Eat, a food ordering service, created a chill out zone at festivals across Ireland to engage potential customers offline, in order to drive app downloads and orders online.

Case Study

My Food, a food and deli chain, launched an in-store campaign to help guide customers around the shop to increase store traffic in the Czech Republic.

Case Study

Pizza Hut, a US pizza delivery company, used a strategic partnership with the National Collegiate Athletic Association and a specially created sneaker to reposition itself as the 'easy' pizza option.

Case Study

Subway, a fast food restaurant, used app-based technology to encourage consumers in the UK to form 'Subsquads', bringing groups of consumers into store.

Article

Foodpanda, one of Asia’s largest food delivery companies, considers customer experience to be a brand touchpoint, with reliability a core focus.

Case Study

US restaurant Noodles & Company's CMO provided a methodology that accurately measured media incremental impact in driving sales.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Case Study

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.